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From News Scoops to Buzzer-Beating Hoops, Live TV Continues to Deliver
From pandemic, to politics, to sports, to weather?catastrophes, live TV moments of all kinds keep coming in 2020. These “can’t miss” moments are changing media habits and inspiring new loyalties am...
AdAge
about 5 minutes ago
Govt rolls out ad campaign to support long-delayed Test and Trace app
Spot launches on primetime TV tonight.
Campaign UK
about 19 minutes ago
Fifty-five promotes Cedric Delzenne to managing director of APAC
Global data consultancy Fifty-five, part of brandtech group You & Mr Jones –?has promoted Cedric Delzenne to the managing director position of the Asia Pacific region. In his extended managemen...
TheDrum
about 1 hour ago
EU Extends Google-Fitbit Probe; Data Privacy Increasingly Important in Australia
In today’s ExchangeWire news digest: EU antitrust regulators have had the deadline for their probe into Google’s purchase of Fitbit extended; research finds that Australian consumers are increasing...
ExchangeWire
about 1 hour ago
YouTube rolls out conspiracy debunking fact-check feature in the UK
YouTube is bringing its fact-check information panels to the UK and Germany as part of an international crusade against misinformation. The geographical expansion follows the success of similar pan...
TheDrum
about 2 hours ago
Why an agency exec behind P&G's 'Like a Girl' took a job with a food startup
Karuna Rawal, CMO of Nature's Fynd, discusses the future of food and the experience of switching to a startup.
AdAge
about 2 hours ago
John Lewis boosts home business with ad campaign and magazine
The retailer is promoting value and style as it fights for customers.
Campaign UK
about 2 hours ago
Harold Evans, Crusading Newspaperman With a Second Act, Dies at 92
In Britain, he helped redefine high-quality newspapers and challenged legal restrictions on the press. In America, he brought new scope and glitz to book publishing as the head of Random House.
NY Times: Media & Advertising
about 2 hours ago
How to adapt your SEO strategy to navigate through the pandemic
How can you use SEO to boost your business? Here are some practical tips. The post How to adapt your SEO strategy to navigate through the pandemic appeared first on ClickZ.
ClickZ
about 3 hours ago
Here's a novel notion: An ad agency that promotes itself
The shop, founded in 2019 by a triumvirate of former holding company agency execs, boasts of having an edge over all its rivals, big and small.
AdAge
about 3 hours ago
Watch live at 10:30 a.m. EDT: DDB's new North America CEO on marrying data with creative
In this live episode of Ad Age Remotely, Justin?Thomas-Copeland discusses efforts around diversity and winning new business.
AdAge
about 3 hours ago
How hand-painted billboard ads turned Wall Drug into a tourist hotspot
How hand-painted billboards and free bumper stickers turned a South Dakota pharmacy into?one of the largest tourist empires in the country.
AdAge
about 3 hours ago
How the top 3 marketing tricks of 2020 can make Halloween a treat
Upshot Agency’s?Lisa Hurst talks us through some of her favorite marketing campaigns of 2020, explaining the tricks that can be taken from them and how they can help make Halloween a treat. Let’s f...
TheDrum
about 3 hours ago
Best Practice: Four ways to leverage lifecycle marketing
Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle marketing according to Act-On's David Greenberg. Th...
ClickZ
about 3 hours ago
Ebiquity picks up 20 clients after Accenture quits media auditing
Revenues still slumped by a quarter because of Covid-19.
Campaign UK
about 3 hours ago
Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product
Line of rice products to be rebranded as Ben's Original from 2021.
Campaign UK
about 3 hours ago
Boris Johnson’s latest clampdown leaves the ad industry reeling – what now?
UK prime minster Boris Johnson said the country had reached “a perilous turning point” as he set out a raft of tighter Covid-19 restrictions for individuals and business earlier this week. But what...
TheDrum
about 5 hours ago
Award Winning Stories: how Nike got more young women playing sport
Welcome to Award Winning Stories, a regular video series exploring the stories behind winning work from?The Drum Awards. In this instalment, we?hear?how Nike Italia went about convincing young wome...
TheDrum
about 5 hours ago
Red or Dead’s Wayne Hemmingway: you can work with BP and Shell and still do social purpose
Can companies pursue?a social purpose agenda while working with businesses responsible for fossil fuel production? Red or Dead founder Wayne Hemmingway tells The Drum executive editor Stephen Lepit...
TheDrum
about 5 hours ago
We Can’t Let The Open Web Become A ‘Tragedy Of The Commons’
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51De...
AdExchanger
about 8 hours ago
DOJ Antitrust Suit Could Be Just Around The Corner; Consumers Love TiKTok Ads
Here’s today’s?AdExchanger.com?news round-up… Want it by email? Sign up?here. In Search Of The Justice Department’s antitrust lawsuit against Google could come as soon as this week or next – but so...
AdExchanger
about 8 hours ago
‘How much do we want to get screwed?’: Confessions of an agency exec on lack of payment due to coronavirus
In the latest edition of our Confessions series, we hear from one agency exec who says that the “times are tough” excuse for late client payments isn’t cutting it anymore. The post ‘How much do we...
Digiday
about 8 hours ago
‘Significant under-delivery’: TV advertisers grapple with glut of live sports affecting viewership
TV sports viewership has fallen short of advertisers’ expectations, putting networks on the hook to make up for the shortfalls. The post ‘Significant under-delivery’: TV advertisers grapple with gl...
Digiday
about 8 hours ago
‘Walk before you run’: Sports publishers look to blow out their betting content
Over the past 12 months, several large sports media brands have signed partnership deals with sports books The post ‘Walk before you run’: Sports publishers look to blow out their betting content a...
Digiday
about 8 hours ago
Arthur Sulzberger Jr. to Retire as New York Times Company Chairman
A changing of the guard is complete as he steps back from the board of the news organization he led to 61 Pulitzer Prizes.
NY Times: Media & Advertising
about 14 hours ago
Trump Turns Attack on MSNBC Journalist Into Rally Fodder
At multiple campaign stops, the president has gotten laughs by inaccurately recounting Ali Velshi’s being hit by a rubber bullet while covering a protest.
NY Times: Media & Advertising
about 15 hours ago
Consumers Expect To Shop More Online After COVID-19: Study
Three-fourths of consumers in several countries say they have lost jobs or income, Selligent reports.
Mediapost: Mobile Marketing Daily
about 15 hours ago
California to phase out gas-powered cars by 2035
Gov. Newsom announces move to combat climate change.
AdAge
about 15 hours ago
Journalists Are Leaving the Noisy Internet for Your Email Inbox
Casey Newton, who has covered tech for The Verge, joins a growing number of reporters who have started subscription newsletters at Substack, a three-year-old platform.
NY Times: Media & Advertising
about 16 hours ago
Backlash grows for Wells Fargo following CEO remarks
Wells Fargo,?still managing brand damage caused by its fraudulent?account scandal, is facing a growing public backlash following?remarks by its CEO about a dearth of Black talent.
AdAge
about 16 hours ago
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