New Balance
We make things for people who want to find their better. Things that athletes are proud to wear, associates are proud to create and communities are proud to host. We work hard today so we can improve tomorrow. We are New Balance. And we are always in Beta. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. Our philosophy is simple: Listen, learn and refine. It?s an approach to technology that puts us face to face with world class athletes and everyday athletes alike. It keeps us focused on the goal we share with everyone who runs, walks, or competes. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. We seek talented individuals that fit into our team-oriented atmosphere. Additionally, we are proud to have an environment that offers the comfort of a true work/life Balance. We have remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction. At New Balance, movement is the center of everything we do. We?re looking for team members that are just as committed to moving our brands, people and company forward. For more information, visit www.newbalance.com and follow http://www.twitter.com/newbalance, http://www.instagram.com/newbalance
1,000 - 5,000
Boston, MA, United States
About

We make things for people who want to find their better. Things that athletes are proud to wear, associates are proud to create and communities are proud to host. We work hard today so we can improve tomorrow. We are New Balance. And we are always in Beta.

Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. Our philosophy is simple: Listen, learn and refine. It?s an approach to technology that puts us face to face with world class athletes and everyday athletes alike. It keeps us focused on the goal we share with everyone who runs, walks, or competes. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. We seek talented individuals that fit into our team-oriented atmosphere. Additionally, we are proud to have an environment that offers the comfort of a true work/life Balance. We have remained strongly committed to a core set of company values that include integrity, teamwork and total customer satisfaction. At New Balance, movement is the center of everything we do. We?re looking for team members that are just as committed to moving our brands, people and company forward.

For more information, visit www.newbalance.com and follow http://www.twitter.com/newbalance,
http://www.instagram.com/newbalance

Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Chris Davis
Greater Boston Area
Vice President, Global Marketing
Ashley Mitchell
Greater Boston Area
Manager, Digital Strategy & Content Creation
Patrick Cassidy
Greater Boston Area
Global Digital Brand Marketing
Opal Li
Hong Kong
Digital Marketing Manager - Asia Pacific
Lauren Davis
Greater Boston Area
Digital Marketing Associate
Cerie Mosgrove
Greater Boston Area
Digital Content Coordinator, Global Marketing
Katie Alifimoff
Greater Boston Area
Digital Marketing Co-op
Ema Reid
Greater Boston Area
Marketing Manager
Jessica Vassall
Greater Boston Area
Marketing Manager, New Balance
Keith Kelly
Greater Boston Area
Global Marketing Manager - Running
Ashley Sanders Bertschmann
Greater Boston Area
North America Performance Marketing Manager
Claire BOULANGER
Paris Area, France
Marketing Manager France
Ryan Cassidy
Greater Boston Area
Associate Digital Marketing Manager, Running
Evan Zeder
Greater Boston Area
Sports Marketing Manager, Tennis
Kevin Quadrozzi
Greater Boston Area
Associate Sports Marketing Manager - Running
Kristen Thuerk
Greater Boston Area
Loyalty Marketing Manager
Lisa Presti
Greater Boston Area
Cause Marketing Associate Manager
Lauren Boylan
Greater Boston Area
Associate Marketing Manager
Andrew McGarty
Greater Boston Area
Sports Marketing Manager | LATAM | Soccer - Americas
Tom Henshaw
Manchester, United Kingdom
Senior Marketing Manager EMEA
Site Traffic
  • 10500 Global Rank
  • 2317
    United States
  • 3.92 M Estimated Visits
Traffic Sources
  • Search
    56.84%
  • Direct
    33.18%
  • Display
    3.88%
  • Social
    2.69%
  • Referrals
    2.05%
  • Mail
    1.37%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 10,506
4,962
United States Rank 2,565
1,130
United States Page Views 71.7%
6.4%
Top Countries
Top Search Keywords
  • Consumer Goods and Services
  • Footwear
  • Athletic
Web Tags

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Advertising optimization service.
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Data-driven marketing suite that offers marketers a single place to buy all forms of online media.
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Link Share
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DMP Platform from Adobe Cookie Sync.
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Programmatic buying platform.
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Video advertising serving technology.
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Podsights advertising tool.

Cdn

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Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.

Analytics

ChannelAdvisor
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Google Analytics
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Certona
Certona Resonance? turns hit or miss shopping interactions into personal and effective experiences by tailoring visits to the individual.
DoubleClick Floodlight
Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.
Omniture SiteCatalyst
Omniture SiteCatalyst provides your website with actionable, real-time intelligence regarding online strategies and marketing initiatives.
Google Conversion Trac...
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
Google Universal Analy...
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
Google Analytics Enhan...
Collect enhanced eCommerce data with Google Analytics.
CQuotient
Cross channel retail personalization - now part of Demandware/Salesforce.
Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
Dynatrace
Dynatrace provides software intelligence for enterprise cloud ecosystems. Dynatrace is an AI-powered, full stack and automated monitoring and analytics solution that provides insights into users, transactions, applications, and hybrid multi-cloud environments.
Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
Yahoo Web Analytics
Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website.
Bing Universal Event T...
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
Tealium UTAG
Tealium data layer tag.
Hotjar
A heatmap, survey, feedback and funnel application.
LiveRamp
CRM Retargeting & Data Onboarding app.
Google Analytics Enhan...
Lets you see separate information for multiple links on a page that all have the same destination.
Facebook Signal
Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.
Akamai mPulse
Multi-channel real time analytics package - RUM system by Akamai previously Soasta.
Mouseflow
Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.
Adobe Marketing Cloud
A complete set of marketing solutions from Adobe.
Global Site Tag
Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.
Optimizely
Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.
Twitter Website Univer...
A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.
Quantcast Measurement
Provides Quantcast with tracking information about your site which anyone can access and view demographic information.
Quantum Metric
Customer experience management software.
Twitter Conversion Tra...
Twitter ads conversion tracking code.
Google Analytics 360 S...
The website appears to be using Google Analytics Premium - the paid for version of Google Analytics.
Matomo
Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.
Pinterest Conversion T...
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
ScarabResearch
Personalized recommendations service from emarsys.

Javascript

Modernizr
Modernizr allows you to target specific browser functionality in your stylesheet.
jQuery Cookie
A simple, lightweight jQuery plugin for reading, writing and deleting cookies.
jQuery UI
jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.
Facebook for Websites
Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.
jQuery
JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.
Facebook SDK
JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.
RequireJS
RequireJS is a JavaScript file and module loader.
Typeahead.js
typeahead.js is an autocomplete library from Twitter.
Twitter Platform
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Boomerang
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core-js
Modular standard library for JavaScript.
Underscore.js
Underscore is a utility-belt library for JavaScript that provides functional programming support.
jquery.payment
A general purpose library for building credit card forms, validating inputs and formatting numbers from Stripe.
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A polyfill for ES6-style Promises.
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Webpack
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Mapping

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Google Maps API
Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.

Shop

Demandware
Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.
Salesforce Commerce Cloud
Salesforce commerce platform for enterprise eCommerce solutions. Previously DemandWare.

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Widgets

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Tealium
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Uses web fonts from fonts.com.
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Widget for submitting Zendesk support tickets.
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Smart App Banner
Displays a banner that provides a direct link to an Apple Store app, or opens the app if the user already has it installed.
Adobe Connect
Adobe Connect web conferencing software offers online meeting functionality, virtual classrooms and large scale webinars.
Zopim
Provide live customer help instantaneously. Now known as Zendesk Chat.
Google Tag Manager
Tag management that lets you add and update website tags without changes to underlying website code.
Sitelinks Search Box
With Google sitelinks search box, people can reach your content more quickly from search results.
Pinterest
Content from the social image sharing website Pinterest.
PowerReviews
Tag-based customer reviews building system, helps to increase sales.
COVID-19
This website mentions COVID-19 / Novel Coronavirus.
Salesforce Live Agent
Engage your customers and prospects online in real time. with Salesforce Live Chat tool.

Framework

PHP
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Foundation
A responsive front-end framework.
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Emails on this domain can create Adobe Enterprise Cloud accounts.
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Google Cloud Functions
Event-driven serverless compute platform.

Web Server

Apache
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nginx
nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.

Hosting

Akamai Hosted
Data network CDN provider.
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Technology and software based services company.
Comcast
Hosted on Comcast infrastructure

Ssl

DigiCert SSL
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SSL by Default
The website redirects traffic to an HTTPS/SSL version by default.
DigiCert EV
EV certificate from Digicert.
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Certificate provided by Entrust.
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EV certificate fron Entrust.
TERENA
The TERENA Certificate Service allowed a variety of digital certificates to be offered to research and education institutions served by participating National Research and Education Networks. Now known as GéANT's Trusted Certificate Service.

Mx

Microsoft Azure DNS
This domain is verified with Microsoft Azure.
SPF
The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.
Zendesk
Organize, prioritize and engage with others on support requests.
Proofpoint
Proofpoint provides SaaS and on-premises email security, email archiving and data loss prevention solutions for enterprises.
Mailgun
Mailgun is a set of APIs that allow you to send, receive, track and store email effortlessly.
DMARC
A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse

Mobile

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IPhone / Mobile Compat...
The website contains code that allows the page to support IPhone / Mobile Content.

Cdns

Akamai Edge
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Media

YouTube
Embedded videos from YouTube.
Vimeo
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jPlayer
jPlayer allows you to embed cross platform audio and video into your web pages.

Shipping

USPS
US government owned postal service for delivery within USA.
UPS
US based package delivery company.
DHL
German division of Deutsche Post providing global package logistics.
TNT
TNT Express is a Dutch owned global courier delivery services company.

Link

Find a Store
The website has a link to a Store Locator / Find a Store / Store Finder style page.
Shipping
The website contains a link to a shipping page.
Careers
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Zendesk Link
Customer Service Platform

Ns

UltraDNS neustar
DNS services provided by UltraDNS neustar.
3 to 9 ccTLD Redirects
The domain has had between 3 and 9 redirects from other ccTLDs within the same root domain name.

Payment

Apple Pay
The website accepts payments with Apple Pay.
Maestro
The website accepts payments with Maestro.
MasterPass
MasterPass is a free service that is provides a way to check out online.
PayPal
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UnionPay
The website accepts payments with UnionPay.
Afterpay
Buy now pay later system from Australia.
CyberSource
Payment gateway from Authorize.net

Copyright

Copyright Year 2019
Webpage has a copyright year of 2019 with no detectable mention of the current year.
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.21 Avg. Rating
  • 263 Total reviews
  • App Url: https://itunes.apple.com/app/new-balance/id985741128
  • App Support: https://www.newbalance.com
  • Genre: Shopping
  • Bundle ID: com.newbalance.MyNB
  • App Size: 208 M
  • Version: 1.7.7
  • Release Date: May 19th, 2015
  • Update Date: January 10th, 2018

Description:

Shop the gear you want, enhance your workouts and earn rewards with the NB app.
? Shop anywhere, anytime for New Balance gear
? Earn and redeem points with myNB Rewards
? Get push notifications about the latest and greatest products
? Check out quickly and easily with Apple Pay
? Track workouts with your NB RunIQ smartwatch

Sort by

Lofie18

Jul 09, 2017

Love it

Such a great app and easy to use

rphdarla

Jul 09, 2017

Love NB

I have been wearing 990 series since 2013! I stand for 9 hours a day at work and these shoes are a life saver!

Mike4pny

Jul 08, 2017

Disappointing

I wanted to shop for some new shoes. App kept directing me to activities I did not request. Still don't know how to shop for NB shoes thru the app. Maybe Nike's or Adidas's apps are easier to use?

Navyjohn

Jul 08, 2017

Great App

Easy to use and very well organized.

awilderstar

Jul 07, 2017

I can't shop!

Love that the app provides so many different items. Navigation is a bit of a bear, and I would like a more detailed description of, say, the shoes. But my biggest problem at this moment is, after I have selected the items I want to buy, I go to my shopping cart. I click on the button that says purchase items, and it goes to a new screen.....a blank screen....and there it stays. I have tried exiting the app and going back in, but still no luck. Hopefully this will be remedied soon. In the meantime, I suppose I'll go online. But, honestly, I would prefer not to. Once it's fixed, I'll update my review.

Andy Carver

Jul 06, 2017

Fav shop

Nice app, good shoes, easy to get.
Launch Services
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
MobileCoreServices
Quartz Core Framework
This collection of documents provides the API reference for the Quartz Core framework, which supports image processing and video image manipulation.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    1.22%
  • Standard
    95.92%
  • Direct
    2.86%
Ads Seen Recently
729
Longest Running Ad
New Balance
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Social Data
New Balance receives up to 1.5M pageviews per day, in countries such as India, Egypt, Turkey, United States, Hong Kong, Canada, Japan.

They are headquartered at Boston, MA, United States, and have 55 advertising & marketing contacts listed on Thalamus. New Balance works with Advertising technology companies such as Google Remarketing, Yahoo Publisher Network, Rubicon Project, Turn, RadiumOne, Yield Manager, Feed Perfect, DoubleClick.Net, Atlas, Google Adsense, mediaFORGE, Facebook Exchange FBX, Adify, AppNexus, Openads/OpenX, Yahoo Small Business, Pubmatic, AOL-Time Warner Online Advertising, AppNexus Segment Pixel, Twitter Ads, C3 Metrics, Amazon Ad System, Amazon Associates, Index Exchange, Rocket Fuel, Facebook Custom Audiences, eXelate, Eyeota, The Trade Desk, Neustar AdAdvisor, Geniee, X Plus One, Aggregate Knowledge, SpotXchange, Tapad, DemDex, IponWeb BidSwitch, Advertising.com, Media Innovation Group, Link Share, Taboola, Improve Digital, Adobe Audience Manager Sync, DoubleClick Bid Manager, BlueKai DMP, BlueKai, PebblePost, SkimLinks, Adbrain, Infolinks, VigLink, Adap.TV, Walmart, TripleLift, Media.net, NextPerformance, Snap Pixel, Criteo, Criteo OneTag, ContextWeb, Magnetic, Tribal Fusion, Drawbridge, Nativo, Teads, Omnitag, Outbrain, Sharethrough, Podsights.
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