thesmartlocal.com-homepage-screenshot

TheSmartLocal is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. We give locals trustedy hyper-local information on what to do in and out of their country. It is one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.

Today, TheSmartLocal reaches over 3 million Singaporeans each month. TheSmartLocal also has its own video channel - TheSmartLocalTV, its own mobile discount app SNATCH and they have expanded their online publication regionally into Malaysia and Australia.

Businesses looking to advertise can check out our advertising services provided. Those look for career opportunities can check out this page - http://thesmartlocal.com/jobs

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Social
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Desktop Video, Social, Email, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Singapore's Leading Travel And Lifestyle Portal
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Health & Beauty, Retail, Sports, Travel & Leisure
  • Key Differentiator
    According to traffic estimator SimilarWeb, TSL is the most read lifestyle site in Singapore. But what makes us special is how we function as a 'creative agency', 'production house', and 'media outlet' all rolled into one. In a nutshell, we either come up or assist you with the creative strategy/idea for the media asset then distribute it on our channels, which have a combined reach of over 3 million Singaporeans per month. We help manage the process from production to dissemination, with one single point of contact. Our team comprises editors, writers, creatives, videographers, animators, graphic designers, hosts, photographers, models, and so on. Doing everything in-house also means you get content out faster as there's only one company involved, and everyone is aligned. Sometimes, we're able to publish content as fast as one day after the brief is received. We regularly work closely with all types of media agencies, government boards and clients in Singapore - we nail briefs, overachieve KPIs, and we help our agency partners win marketing awards Another differentiator for TSL is our four-channel approach that helps advertisers get cross-platform coverage across all the major channels in Singapore. Too often, digital advertising is done on just one channel as most publishers are strong only on a single platform. But the Internet is more than just Facebook and Instagram. And their marketing reaches just a fragment of the social media sphere. TSL has a strong presence across on all the major channels in Singapore, allowing advertisers to get their messages distributed through a holistic approach. This is our multi-channel approach TSL website (Content Marketing) Facebook page (Social Media Marketing) Instagram (Influencer Marketing) YouTube (Video Marketing) (Bonus) In pamphlets, malls, TV, cinema (Outdoor Display Marketing) After the digital push, clients also have the option of using our videos as media assets for outdoor advertising, like the video above displayed at JCube. Or the Sentosa TVC we produced which was first marketed on Facebook before being shown in cinemas islandwide.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Bryan Choo
Singapore
Founder, Managing Director
Jessica Ong
Singapore
Digital Strategist
Lynnette Lee
Singapore
Business Development
Site Traffic
  • 37817 Global Rank
  • 264
    Singapore
  • 2.03 M Estimated Visits
Traffic Sources
  • Search
    72.06%
  • Direct
    15.04%
  • Social
    11.46%
  • Referrals
    1.04%
  • Mail
    0.39%
  • Display
    0.02%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 27,964
196
Singapore Rank 198
61
Singapore Page Views 77.3%
32.3%
Top Countries
Top Categories
  • Singapore/Guides ...
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
TheSmartLocal.com
Device
Desktop
Dimensions
other
Social Data
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-9994647129360327
f08c47fec0942fa0
google.com
reseller
pub-9058291854443881
appnexus.com
reseller
3691
smartadserver.com
reseller
2060
indexexchange.com
reseller
179394
contextweb.com
reseller
560288
89ff185a4c4e857c
pubmatic.com
reseller
156439
pubmatic.com
reseller
154037
rubiconproject.com
reseller
16114
0bfd66d529a55807
sovrn.com
reseller
257611
fafdf38b16bf6b2b
appnexus.com
reseller
3703
f5ab79cb980f11d1
Files
TheSmartLocal.com advertising reaches 2.03M visitors across desktop and mobile web, in countries such as Singapore, United States, Malaysia, Philippines, Australia. Pricing models they offer are CPM on channels such as Display, Video, Social, Email, Mobile Advertising on TheSmartLocal.com will allow you to reach consumers in industries or verticals such as Entertainment, Health & Beauty, Retail, Sports, Travel & Leisure, Food & Beverage.

They are headquartered at Singapore, Singapore, and have 3 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, TheSmartLocal.com inventory partners include: google.com, appnexus.com, smartadserver.com, indexexchange.com, contextweb.com, pubmatic.com, rubiconproject.com, sovrn.com, spotxchange.com, spotx.tv, ad-stir.com, advertising.com, ads.adasiaholdings.com, openx.com, triplelift.com, districtm.io, loopme.com, xad.com, rhythmone.com, smaato.com, pubnative.net, adyoulike.com, adcolony.com, blis.com, gammassp.com, inmobi.com, mobilefuse.com, pokkt.com, startapp.com, emxdgt.com.

TheSmartLocal.com works with Advertising technology companies such as Innity, BuySell Ads, Google Adsense, Conversant, Evidon, X Plus One, Mediaplex, Korrelate, Yahoo Small Business, RadiumOne, AppNexus, Aggregate Knowledge, Open AdStream, Integral Ad Science, Openads/OpenX, Dedicated Media, BlueKai, Commission Junction, Flashtalking, Facebook Custom Audiences, Google Adsense Asynchronous, Criteo, DoubleClick Bid Manager, Zedo, AcuityAds, The Trade Desk, SpotXchange, Advertising.com, Adap.TV, DoubleClick.Net, Tapad, Ads.txt, AppNexus Reseller, Google Direct, Ad Asia, Google AdSense Integrator, Google Publisher Tag, Google Reseller, SmartAdServer Reseller, IndexExchange Reseller, ContextWeb Reseller, PubMatic Reseller, RubiconProject Reseller, Sovrn Reseller, SpotXChange Reseller, adstir Direct, AOL Reseller, AdAsia Direct, OpenX Reseller, adloox, Weborama, Rocket Fuel, Simpli.fi, SiteScout, Eye View Digital, DynAdmic, Burst Media.
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