News Leader Media is an award-winning media and marketing organization located in Virginia's Shenandoah Valley. The operation includes The News Leader print product and

The News Leader parent company is Gannett, based in McLean, Va. Gannett is a publicly traded company that owns more than 80 daily publications and a host of non-daily and digital properties all designed to deliver information and marketing messages to targeted audiences on a variety of platforms.

  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    All things valley
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Entertainment, Food & Beverage, Government & Politics, Retail, Sports
  • Key Differentiator
    The News Leader is a community news and information company for Staunton, Waynesboro and Augusta County, Virginia. We publish digitally 24 hours a day and daily in print. Our office is located at 11 N. Central Avenue in historic downtown Staunton. We can be reached at (540) 885-7281 or (800) 793-2459. The company is a subsidiary of Gannett Co., Inc., of McLean, Va. (NYSE: GCI), an international media and marketing solutions company that informs and engages more than 100 million people every month through its network of broadcast, digital, mobile and publishing properties.
Site Traffic
  • 272161 Global Rank
  • 55839
    United States
  • 517 K Estimated Visits
Traffic Sources
  • Search
  • Direct
  • Referrals
  • Social
  • Mail
  • Display
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 198,026
United States Rank 37,681
United States Page Views 99.3%
Top Countries
Top Search Keywords
  • Staunton
Top Categories
  • Staunton/News and...
  • United States/Vir...
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Neustar AdAdvisor
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Rubicon Project
Advertising optimization service.
Demdex's turn-key audience management solutions make implementing a dynamic, multi-channel data strategy cost-effective and easy. Now known as Adobe Audience Manager.
The first and largest open marketplace for behavioral targeting data.
Google Adsense
A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.
DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments.
Google Publisher Tag
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Personalized recommendations technology.
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Behavioural targeting for e-commerce customers.
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Digital advertising marketplace tools.
BlueKai DMP
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The Trade Desk
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Native media advertising platform known as MediaVoice.
Facebook Custom Audiences
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Precision audience targeting technology.
Sonobi Direct
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Sovrn Direct
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Nativo Reseller
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PubMatic Direct
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SmartAdServer Reseller
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SpringServe Reseller
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Google Direct
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OpenX Reseller
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ShareThrough Direct
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ContextWeb Reseller
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AppNexus Reseller
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A public record of Authorized Digital Sellers for a website.
Yieldmo Direct
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Criteo Direct
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RubiconProject Direct
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Connatix Direct
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Taboola Direct
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SpotXChange Reseller
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PubMatic Reseller
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BrightRoll Reseller
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FreeWheel Reseller
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Teads Direct
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Sovrn Reseller
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RhythmOne Direct
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SpotXChange Direct
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Tremor Video Reseller
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Smaato Reseller
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OpenX Direct
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Taboola Reseller
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Improve Digital Reseller
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Google Reseller
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RubiconProject Reseller
The website owner has authorized another entity to control RubiconProject ads on this site.
RhythmOne Reseller
The website owner has authorized another entity to control RhythmOne ads on this site.
Kargo Direct
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FreeWheel Direct
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GumGum Reseller
The website owner has authorized another entity to control GumGum ads on this site.
ORC International Rese...
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Comet Cox Media Reseller
The website owner has authorized another entity to control Comet Cox Media ads on this site.
ORC International Direct
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Converstand Media Direct
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Triple Lift Direct
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AppNexus Direct
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AOL Reseller
The website owner has authorized another entity to control AOL ads on this site.
DistrictM Direct
Website is a direct publisher for DistictM ad content.
Google Remarketing
Google code specifically for remarketing/retargeting based advertising.
Native advertising system for the visual web.
ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. Now known as PulsePoint.
Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.
Openads offer ad serving software that is simple, reliable and totally independent. Best of all, it's free!
Amazon Ad System
This site has identifiers that shows it is using Amazon Ad System.
Rocket Fuel
Unlocks the power of artificial intelligence to make digital advertising better
Video ad inventory advertising network.
Index Exchange
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Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
Integral Ad Science
Platform for the buying and selling of quality digital media. Previously known as Ad Safe.
IponWeb BidSwitch
BidSwitch facilitates both Supply and Demand technology partners to efficiently and transparently connect, trade and manage multiple RTB partners.
Amazon Associates
Launched in 1996, Associates is's affiliate marketing program. By linking to Amazon products and services you can add content for the sites visitors and receive up to 10% in referral fees.
A free and open source library for publishers to quickly implement header bidding.
IndexExchange Direct
Website is a direct publisher for IndexExchange ad content.
IndexExchange Reseller
The website owner has authorized another entity to control IndexExchange ads on this site.
TrustX Direct
Website is a direct publisher for TrustX ad content.
Burst Media
Internet advertising network representing specialty-content web sites.
GumGum is an analytics and monetization platform for content online.
Ad platform used by publishers and advertisers. Now a part of Samsung. network reaches nearly 85% of all Internet users in the U.S., making us the biggest ad network in town.
Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
Search retargeting solution.
Real time access to global advertising publishing partners.
Google Inteactive Medi...
Displays ads in video, audio, and game content.
Video-first programmatic ad platform.
Ad tracking network.
Self serve advertising platform from Centro.
Ad production and marketing management for websites.
Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
Header Tag by Index Ex...
Header tag wrapper from Index Exchange.
Lijit Direct
Website is a direct publisher for Lijit ad content.
Tribal Fusion
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Provides performance-based CPA, CPC, and CPM pricing, automatic and blended targeting, plus market quality control through Smart Marketing technology. Now known as Amobee.
Yahoo Ad Sync
DMP DSP Cookie Sync
Taboola Sponsored Links
Sponsored content widget from Taboola.
Ad blocking measuring service.
Video ad inventory system.
A system that ensures every ad impression is a quality, compliant impression.
Video advertising technology that works across all video screens to connect brands with those consumers they most want to reach. Previously known as TidalTV.
Perfect Market
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LiveIntent Direct
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Google AdSense Integrator
Google Adsense account is linked with Google Analytics account.
Audience advertising solution platform.
Programmatic advertising system.
A digital advertising platform.
Beachfront Reseller
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Trusted ad solution.
Dynamic audience platform for social advertising.
Buying and selling of online advertising.
Facebook Reseller
The website owner has authorized another entity to control Facebook ads on this site.
Personalized digital advertisements - previously Clearstream TV.
In-stream video ad targeting.
Content advertising strategy solution.
Ad Exchange markets for ad space transactions.
Global advertising technology stack.
Consumable Direct
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AerServ Direct
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JUICE Mobile Direct
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Unique campaign management software from Canada.
ExactTarget is a global Software as a Service (SaaS) leader that powers all types of interactive marketing messages.
Machine learning to collect, organize, and analyze data.
BidSwitch is programmatic ad platform.
Native advertising platform.
Mobile advertising solution.
Mobile DSP platform.
Integration of technology and services to bring advertisers results from programmatic buying. A division of CPXi
IAB Tech Lab
Pixel sync system previously known as DigiTrust.
MaxPoint Interactive
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StickyAds TV
Video ad platform for publishers.
So-net Media
Ad technology from Japan.
Data monetization for mobile network operators.
Freebit Admind
Japanese ad provider.
Native video advertising platform.
Digital marketing ad solution.
Appier helps clients optimize advertising ROI.
AdTech Studio
CyberAgent AdTech Studio is a Asian ad network.
Open source ad serving software is used by more websites than any other, worldwide. Links point to its usage on The website although this may not be correct due to vague identifiers
Telaria Direct
Telaria Direct Ads.
Yahoo Direct
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AdMan Reseller
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YuMe Direct
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Email based ad system.
DMP and data exchange platform.
Smaato Direct
Website is a direct publisher for Smaato ad content.
Amazon Transparent Ad ...
Amazon header bidding system
Commission Junction
A ValueClick, inc. company a global leader in affiliate marketing. Provides affiliate links.
Aadvertising solutions that uses online behavior, demographic and geographic profile data to deliver relevant and timely advertising


DoubleClick Floodlight
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Live traffic monitoring of your website.
Omniture SiteCatalyst
Omniture SiteCatalyst provides your website with actionable, real-time intelligence regarding online strategies and marketing initiatives.
Facebook Domain Insights
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Market research company that studies internet trends and behavior.
Google Conversion Trac...
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
Google Universal Analy...
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
New Relic
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Tealium UTAG
Tealium data layer tag.
Adobe Marketing Cloud
A complete set of marketing solutions from Adobe.
Real-time Analytics and CDN platform. Analyze your web and server traffic patterns in real-time.
OpinionLab's solution enables the world's top brands to collect, understand and act on real-time comments from millions of valuable customers.
Moat advertising metrics system. Owned by Oracle.
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
CRM Retargeting & Data Onboarding app.
Everest Technologies
Performance testing and channel strategy provider for eCommerce.
Google Analytics
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Tools that enable and empower marketing professionals.
33 Across
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Facebook Signal
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Krux Digital
Captures, connects and monetize consumer data.
Facebook Pixel
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Performance marketing services.
IgnitionOne's Digital Marketing Suite includes the most essential technologies you need to improve online revenue within a single interface. Formally SearchIgnite.
Quantcast Measurement
Provides Quantcast with tracking information about your site which anyone can access and view demographic information.
Twitter Analytics
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Facebook Conversion Tr...
Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.
Lotame Crowd Control
Data driven marketing advertising program provides social media sites with advance targeting
Enables advertisers, manufacturers and retailers to more precisely target their online message based on what consumers own.
Analyzes individual shopper behavior and provides personalized product recommendations. Now owned by ExactTarget.
Yahoo Web Analytics
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Dynamic Yield
Automated conversion optimization and content personalization.
Tealeaf enables you to see your customers' actual online experiences, analyze their motivations and ultimately, gain insight as to why abandonment or other site actions occur. Now known as Acoustic Analytics.
Dotomi applies Personalized Media practices to anonymous, user-level marketing programs.
Dynatrace provides software intelligence for enterprise cloud ecosystems. Dynatrace is an AI-powered, full stack and automated monitoring and analytics solution that provides insights into users, transactions, applications, and hybrid multi-cloud environments.
Twitter Website Univer...
A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.
Twitter Conversion Tra...
Twitter ads conversion tracking code.
Automates the whole process of creating and managing search-engine marketing campaigns. provides web analytics tools and APIs built specifically for the needs of online content sites. Its flagship product, Dash, provides historical, real-time, and predictive insights for the web's best publishers.


Facebook Sharer
Share this page on Facebook using a deprecated sharing syntax.
Twitter Timeline
Add your tweets, favourites or searches as a timeline to the website.
Facebook Like
Allows users to Like items they find on the web, similar to how you Like items within Facebook.
Smart App Banner
Displays a banner that provides a direct link to an Apple Store app, or opens the app if the user already has it installed.
Tealium is a tag management system that helps organizations manage any combination of web analytics and digital marketing tags.
Facebook Like Button
The code to implement a Facebook Like Button on the page.
Google Plus One Platform
Google+ API functionality.
Getty Images
This website has images that may have been sourced from Getty Images.
Lijit Widget
Contains widgets by lijit providing revolutionary search tools and stats for your blog.
Google No Translate
Prevents Google from offering to translate the web page.
Survata lets you survey your target audience online.
Google Font API
The Google Font API helps you add web fonts to any web page.
Widgets that allows visitors to save and promote the site.
Images on this site may have been supplied by iStockPhoto.
Zemanta is a tool that looks over your shoulder while you blog and gives you tips and advice, suggests related content and pictures and makes sure your posts get promoted as they deserve to be.
Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
Images on this website may have been sourced from Shutterstock.
Free photo service.
This website mentions COVID-19 / Novel Coronavirus.
Cookie compliance system.
Cookie consent transparency system from OneTrust.
Google Tag Manager
Tag management that lets you add and update website tags without changes to underlying website code.
Sitelinks Search Box
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Ad Intelligence
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Ads Seen Recently
Longest Running Ad
The News Leader
Social Data
Ad Exchange
Publisher ID
Certification ID
The News Leader advertising reaches 517k visitors across desktop and mobile web, in countries such as United States, Canada, Germany, Brazil, Australia. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The News Leader will allow you to reach consumers in industries or verticals such as Automotive, Entertainment, Food & Beverage, Retail, Government & Politics, Sports.

They have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The News Leader inventory partners include:,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

The News Leader works with Advertising technology companies such as Neustar AdAdvisor, Rubicon Project, Yield Manager, DemDex, eXelate, PointRoll, AudienceScience, Google Adsense, DoubleClick.Net, Google Publisher Tag, Zedo, Taboola, CheckM8, AdRoll, Pubmatic, Criteo, cXense, BounceX, ADTECH, Sonobi, BlueKai DMP, BlueKai, Travidia, The Trade Desk, Polar, Atlas, Facebook Custom Audiences, Drawbridge, YieldBot, Centro, Nativo, Sonobi Direct, Sovrn Direct, Nativo Reseller, Synacor Direct, Amazon Direct, Fyber Reseller, AOL Direct, Tremor Video Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Carambola Direct, Fyber Direct, OpenX Reseller, ShareThrough Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Yieldmo Direct, Criteo Direct, 33 Across Direct, RubiconProject Direct, Brightcom Direct, Connatix Direct, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Teads Direct, Switch Reseller, Sovrn Reseller, RhythmOne Direct, SpotXChange Direct, Tremor Video Reseller, Smaato Reseller, OpenX Direct, Taboola Reseller, Improve Digital Reseller, YieldBot Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, Kargo Direct, FreeWheel Direct, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, GumGum Direct, ORC International Direct, Converstand Media Direct, Triple Lift Direct, AppNexus Direct, AOL Reseller, Lijit Reseller, DistrictM Direct, BrightRoll, Google Remarketing, Criteo Publisher Marketplace, DoubleClick Bid Manager, TripleLift, ContextWeb, Adobe Audience Manager Sync, AppNexus, Openads/OpenX, Amazon Ad System, Rocket Fuel, SpotXchange, Index Exchange,, Tapad, Integral Ad Science, IponWeb BidSwitch, Amazon Associates, Prebid, RhythmOne, IndexExchange Direct, IndexExchange Reseller, Exponential Direct, TrustX Direct, Burst Media, GumGum, AdGear, Bidtellect, Media Innovation Group,, Twitter Ads,, Eyeota, Google Inteactive Media Ads, GetIntent, Adhigh, Dstillery, SiteScout, eyeReturn, Yahoo Small Business, Improve Digital, Header Tag by Index Exchange, 33 Across Reseller, Lijit Direct, Prezna, Tribal Fusion, Turn, Yahoo Ad Sync, Taboola Sponsored Links, Sourcepoint, IRIS.TV, DoubleVerify, Videology, Eye View Digital, Geniee, Sonobi Reseller, Perfect Market, Magnetic, AppNexus Segment Pixel, LiveIntent Direct, Google AdSense Integrator, 161Media, Beeswax, Avocet, Beachfront Reseller, Cedato Reseller, TrustX, RadiumOne, AcuityAds, Admixer, Evidon, Facebook Reseller, EMX, DynAdmic, StackAdapt, adingo, MicroAd, AdMatrix, RUN Ads, Consumable Direct, Chocolate Reseller, adtelligent Reseller, Optimatic Reseller, Thrive Reseller, Undertone Direct, AerServ Direct, Vuble Reseller, JUICE Mobile Direct, RTK Direct, DistrictM, Telaria Reseller, RTK, Infectious Media, Admedo, Blis, ExactTarget, AdTheorent, Proclivity, BidSwitch, Powerlinks, Yieldmo, Adelphic, bRealtime, IAB Tech Lab, Outbrain, MaxPoint Interactive, Advangelists, Right Media, StickyAds TV, PLAYGROUND XYZ, So-net Media, Cinarra, Freebit Admind, Sharethrough, BidTheatre, Appier, AdTech Studio, PHP Ads, Telaria Direct, Yahoo Direct, AdMan Reseller, YuMe Direct, LiveIntent, OnAudience, Smaato Direct, Amazon Transparent Ad Marketplace, Commission Junction, IntentIQ.