About
News Leader Media is an award-winning media and marketing organization located in Virginia's Shenandoah Valley. The operation includes The News Leader print product and newsleader.com.
The News Leader parent company is Gannett, based in McLean, Va. Gannett is a publicly traded company that owns more than 80 daily publications and a host of non-daily and digital properties all designed to deliver information and marketing messages to targeted audiences on a variety of platforms.
- Company Name:The News Leader
(View Trends)
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Headquarters:
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Office Locations:Staunton, VA
Capabilities
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Desktop Display, Social, Mobile Display, Email
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CPM
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Web Publisher
- Headline:All things valley
- Self / Managed Service:Managed Service
- IndustriesAutomotive, Entertainment, Food & Beverage, Government & Politics, Retail, Sports
- Key DifferentiatorThe News Leader is a community news and information company for Staunton, Waynesboro and Augusta County, Virginia. We publish digitally 24 hours a day and daily in print. Our office is located at 11 N. Central Avenue in historic downtown Staunton. We can be reached at (540) 885-7281 or (800) 793-2459. The company is a subsidiary of Gannett Co., Inc., of McLean, Va. (NYSE: GCI), an international media and marketing solutions company that informs and engages more than 100 million people every month through its network of broadcast, digital, mobile and publishing properties.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
- 272161 Global Rank
- 55839 United States
- 517 K Estimated Visits
Traffic Sources
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Search43.03%
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Direct40.46%
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Referrals8.70%
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Social7.14%
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Mail0.48%
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Display0.19%
Geography Breakdown
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94.52%
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1.13%
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0.74%
Powered by

Alexa Traffic Data
Global Rank
198,026
4,583
Links In Count
953
30


Top Countries
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United States 99.3%
Top Search Keywords
- Staunton
Top Categories
- Staunton/News and...
- United States/Vir...
Web Tags
Ads
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The website owner has authorized another entity to control AOL ads on this site.

Website is a direct publisher for DistictM ad content.
Google code specifically for remarketing/retargeting based advertising.
Native advertising system for the visual web.
ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. Now known as PulsePoint.
Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.
Openads offer ad serving software that is simple, reliable and totally independent. Best of all, it's free!
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Unlocks the power of artificial intelligence to make digital advertising better
Video ad inventory advertising network.
Index Exchange is the world's fastest growing provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
Platform for the buying and selling of quality digital media. Previously known as Ad Safe.
BidSwitch facilitates both Supply and Demand technology partners to efficiently and transparently connect, trade and manage multiple RTB partners.
Launched in 1996, Associates is Amazon.com's affiliate marketing program. By linking to Amazon products and services you can add content for the sites visitors and receive up to 10% in referral fees.
A free and open source library for publishers to quickly implement header bidding.
Website is a direct publisher for IndexExchange ad content.
The website owner has authorized another entity to control IndexExchange ads on this site.

Website is a direct publisher for TrustX ad content.
Internet advertising network representing specialty-content web sites.
GumGum is an analytics and monetization platform for content online.
Ad platform used by publishers and advertisers. Now a part of Samsung.
Ad.com network reaches nearly 85% of all Internet users in the U.S., making us the biggest ad network in town.
Twitter advertising includes conversion tracking and re-marketing tools.
Search retargeting solution.
Real time access to global advertising publishing partners.
Displays ads in video, audio, and game content.
Video-first programmatic ad platform.

Ad tracking network.
Self serve advertising platform from Centro.
Ad production and marketing management for websites.
Yahoo advertising network and search engine marketing solutions.

Header tag wrapper from Index Exchange.
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Tribal Fusion? is a Site Representation Company focused on high quality sites with targeted content and significant reach.
Provides performance-based CPA, CPC, and CPM pricing, automatic and blended targeting, plus market quality control through Smart Marketing technology. Now known as Amobee.
DMP DSP Cookie Sync
Sponsored content widget from Taboola.
Ad blocking measuring service.
Video ad inventory system.
A system that ensures every ad impression is a quality, compliant impression.
Video advertising technology that works across all video screens to connect brands with those consumers they most want to reach. Previously known as TidalTV.
Perfect Market, Inc. helps publishers create value from their online content.
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Google Adsense account is linked with Google Analytics account.
Audience advertising solution platform.

Programmatic advertising system.

A digital advertising platform.

The website owner has authorized another entity to control Beachfront ads on this site.
Trusted ad solution.
Dynamic audience platform for social advertising.
Buying and selling of online advertising.
The website owner has authorized another entity to control Facebook ads on this site.
Personalized digital advertisements - previously Clearstream TV.
In-stream video ad targeting.
Content advertising strategy solution.
Ad Exchange markets for ad space transactions.
Global advertising technology stack.

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Unique campaign management software from Canada.
ExactTarget is a global Software as a Service (SaaS) leader that powers all types of interactive marketing messages.
Machine learning to collect, organize, and analyze data.
BidSwitch is programmatic ad platform.
Native advertising platform.
Mobile advertising solution.
Mobile DSP platform.
Integration of technology and services to bring advertisers results from programmatic buying. A division of CPXi
Pixel sync system previously known as DigiTrust.
MaxPoint's technology delivers the most effective and scalable neighborhood-level digital campaigns. Now owned by Valassis.
Video ad platform for publishers.

Ad technology from Japan.
Data monetization for mobile network operators.

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Native video advertising platform.
Digital marketing ad solution.
Appier helps clients optimize advertising ROI.

CyberAgent AdTech Studio is a Asian ad network.

Open source ad serving software is used by more websites than any other, worldwide. Links point to its usage on The website although this may not be correct due to vague identifiers
Telaria Direct Ads.

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Email based ad system.

DMP and data exchange platform.
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Amazon header bidding system
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Aadvertising solutions that uses online behavior, demographic and geographic profile data to deliver relevant and timely advertising
Analytics
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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
New Relic is a dashboard used to keep an eye on application health and availability while monitoring real user experience.
Tealium data layer tag.
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Real-time Analytics and CDN platform. Analyze your web and server traffic patterns in real-time.
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Moat advertising metrics system. Owned by Oracle.
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
CRM Retargeting & Data Onboarding app.
Performance testing and channel strategy provider for eCommerce.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Tools that enable and empower marketing professionals.
A technology that connects users content and products into the social graph.
Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.
Captures, connects and monetize consumer data.
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
Performance marketing services.
IgnitionOne's Digital Marketing Suite includes the most essential technologies you need to improve online revenue within a single interface. Formally SearchIgnite.
Provides Quantcast with tracking information about your site which anyone can access and view demographic information.
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Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.
Data driven marketing advertising program provides social media sites with advance targeting
Enables advertisers, manufacturers and retailers to more precisely target their online message based on what consumers own.
Analyzes individual shopper behavior and provides personalized product recommendations. Now owned by ExactTarget.
Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website.
Automated conversion optimization and content personalization.
Tealeaf enables you to see your customers' actual online experiences, analyze their motivations and ultimately, gain insight as to why abandonment or other site actions occur. Now known as Acoustic Analytics.
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Widgets
Share this page on Facebook using a deprecated sharing syntax.
Add your tweets, favourites or searches as a timeline to the website.
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The Google Font API helps you add web fonts to any web page.
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Ad Intelligence
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Native0%
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Standard0%
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Direct0%
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Longest Running Ad

The News Leader

Device
Desktop
Dimensions
other
Dates Active
Aug 04, 2018 to Aug 02, 2020
Social Data
Show Less
Show More
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
direct
156344
5d62403b186f2ace
sonobi.com
reseller
e55fb5d7c2
rubiconproject.com
reseller
18694
0bfd66d529a55807
openx.com
reseller
540274407
6a698e2ec38604c6
spotxchange.com
reseller
228454
7842df1d2fe2db34
spotx.tv
reseller
228454
7842df1d2fe2db34
lkqd.net
reseller
504
59c49fa9598a0117
rubiconproject.com
reseller
13344
0bfd66d529a55807
lkqd.net
reseller
493
59c49fa9598a0117
rubiconproject.com
reseller
17598
0bfd66d529a55807
pubmatic.com
reseller
156813
5d62403b186f2ace
The News Leader advertising reaches 517k visitors across desktop and mobile web, in countries such as United States, Canada, Germany, Brazil, Australia. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The News Leader will allow you to reach consumers in industries or verticals such as Automotive, Entertainment, Food & Beverage, Retail, Government & Politics, Sports.
They have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The News Leader inventory partners include: pubmatic.com, sonobi.com, rubiconproject.com, openx.com, spotxchange.com, spotx.tv, lkqd.net, adtech.com, yieldmo.com, freewheel.tv, tremorhub.com, 33across.com, appnexus.com, advertising.com, sovrn.com, lijit.com, google.com, aol.com, supply.colossusssp.com, trustx.org, exponential.com, indexexchange.com, aps.amazon.com, juicenectar.com, districtm.io, c.amazon-adsystem.com, aolcloud.net, criteo.com, yldbt.com, kargo.com, www.yumenetworks.com, triplelift.com, teads.tv, emxdgt.com, t.brand-server.com, taboola.com, smaato.com, rtk.io.
The News Leader works with Advertising technology companies such as Neustar AdAdvisor, Rubicon Project, Yield Manager, DemDex, eXelate, PointRoll, AudienceScience, Google Adsense, DoubleClick.Net, Google Publisher Tag, Zedo, Taboola, CheckM8, AdRoll, Pubmatic, Criteo, cXense, BounceX, ADTECH, Sonobi, BlueKai DMP, BlueKai, Travidia, The Trade Desk, Polar, Atlas, Facebook Custom Audiences, Drawbridge, YieldBot, Centro, Nativo, Sonobi Direct, Sovrn Direct, Nativo Reseller, Synacor Direct, Amazon Direct, Fyber Reseller, AOL Direct, Tremor Video Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Carambola Direct, Fyber Direct, OpenX Reseller, ShareThrough Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Yieldmo Direct, Criteo Direct, 33 Across Direct, RubiconProject Direct, Brightcom Direct, Connatix Direct, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Teads Direct, Switch Reseller, Sovrn Reseller, RhythmOne Direct, SpotXChange Direct, Tremor Video Reseller, Smaato Reseller, OpenX Direct, Taboola Reseller, Improve Digital Reseller, YieldBot Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, Kargo Direct, FreeWheel Direct, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, GumGum Direct, ORC International Direct, Converstand Media Direct, Triple Lift Direct, AppNexus Direct, AOL Reseller, Lijit Reseller, DistrictM Direct, BrightRoll, Google Remarketing, Criteo Publisher Marketplace, DoubleClick Bid Manager, TripleLift, ContextWeb, Adobe Audience Manager Sync, AppNexus, Openads/OpenX, Amazon Ad System, Rocket Fuel, SpotXchange, Index Exchange, Media.net, Tapad, Integral Ad Science, IponWeb BidSwitch, Amazon Associates, Prebid, RhythmOne, IndexExchange Direct, IndexExchange Reseller, Exponential Direct, TrustX Direct, Burst Media, GumGum, AdGear, Bidtellect, Media Innovation Group, Advertising.com, Twitter Ads, Simpli.fi, Eyeota, Google Inteactive Media Ads, GetIntent, Adhigh, Dstillery, SiteScout, eyeReturn, Yahoo Small Business, Improve Digital, Header Tag by Index Exchange, 33 Across Reseller, Lijit Direct, Prezna, Tribal Fusion, Turn, Yahoo Ad Sync, Taboola Sponsored Links, Sourcepoint, IRIS.TV, DoubleVerify, Videology, Eye View Digital, Geniee, Sonobi Reseller, Perfect Market, Magnetic, AppNexus Segment Pixel, LiveIntent Direct, Google AdSense Integrator, 161Media, Beeswax, Avocet, Beachfront Reseller, Cedato Reseller, TrustX, RadiumOne, AcuityAds, Admixer, Evidon, Facebook Reseller, EMX, DynAdmic, StackAdapt, adingo, MicroAd, AdMatrix, RUN Ads, Consumable Direct, Chocolate Reseller, adtelligent Reseller, Optimatic Reseller, Thrive Reseller, Undertone Direct, AerServ Direct, Vuble Reseller, JUICE Mobile Direct, RTK Direct, DistrictM, Telaria Reseller, RTK, Infectious Media, Admedo, Blis, ExactTarget, AdTheorent, Proclivity, BidSwitch, Powerlinks, Yieldmo, Adelphic, bRealtime, IAB Tech Lab, Outbrain, MaxPoint Interactive, Advangelists, Right Media, StickyAds TV, PLAYGROUND XYZ, So-net Media, Cinarra, Freebit Admind, Sharethrough, BidTheatre, Appier, AdTech Studio, PHP Ads, Telaria Direct, Yahoo Direct, AdMan Reseller, YuMe Direct, LiveIntent, OnAudience, Smaato Direct, Amazon Transparent Ad Marketplace, Commission Junction, IntentIQ.
They have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The News Leader inventory partners include: pubmatic.com, sonobi.com, rubiconproject.com, openx.com, spotxchange.com, spotx.tv, lkqd.net, adtech.com, yieldmo.com, freewheel.tv, tremorhub.com, 33across.com, appnexus.com, advertising.com, sovrn.com, lijit.com, google.com, aol.com, supply.colossusssp.com, trustx.org, exponential.com, indexexchange.com, aps.amazon.com, juicenectar.com, districtm.io, c.amazon-adsystem.com, aolcloud.net, criteo.com, yldbt.com, kargo.com, www.yumenetworks.com, triplelift.com, teads.tv, emxdgt.com, t.brand-server.com, taboola.com, smaato.com, rtk.io.
The News Leader works with Advertising technology companies such as Neustar AdAdvisor, Rubicon Project, Yield Manager, DemDex, eXelate, PointRoll, AudienceScience, Google Adsense, DoubleClick.Net, Google Publisher Tag, Zedo, Taboola, CheckM8, AdRoll, Pubmatic, Criteo, cXense, BounceX, ADTECH, Sonobi, BlueKai DMP, BlueKai, Travidia, The Trade Desk, Polar, Atlas, Facebook Custom Audiences, Drawbridge, YieldBot, Centro, Nativo, Sonobi Direct, Sovrn Direct, Nativo Reseller, Synacor Direct, Amazon Direct, Fyber Reseller, AOL Direct, Tremor Video Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Carambola Direct, Fyber Direct, OpenX Reseller, ShareThrough Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Yieldmo Direct, Criteo Direct, 33 Across Direct, RubiconProject Direct, Brightcom Direct, Connatix Direct, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Teads Direct, Switch Reseller, Sovrn Reseller, RhythmOne Direct, SpotXChange Direct, Tremor Video Reseller, Smaato Reseller, OpenX Direct, Taboola Reseller, Improve Digital Reseller, YieldBot Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, Kargo Direct, FreeWheel Direct, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, GumGum Direct, ORC International Direct, Converstand Media Direct, Triple Lift Direct, AppNexus Direct, AOL Reseller, Lijit Reseller, DistrictM Direct, BrightRoll, Google Remarketing, Criteo Publisher Marketplace, DoubleClick Bid Manager, TripleLift, ContextWeb, Adobe Audience Manager Sync, AppNexus, Openads/OpenX, Amazon Ad System, Rocket Fuel, SpotXchange, Index Exchange, Media.net, Tapad, Integral Ad Science, IponWeb BidSwitch, Amazon Associates, Prebid, RhythmOne, IndexExchange Direct, IndexExchange Reseller, Exponential Direct, TrustX Direct, Burst Media, GumGum, AdGear, Bidtellect, Media Innovation Group, Advertising.com, Twitter Ads, Simpli.fi, Eyeota, Google Inteactive Media Ads, GetIntent, Adhigh, Dstillery, SiteScout, eyeReturn, Yahoo Small Business, Improve Digital, Header Tag by Index Exchange, 33 Across Reseller, Lijit Direct, Prezna, Tribal Fusion, Turn, Yahoo Ad Sync, Taboola Sponsored Links, Sourcepoint, IRIS.TV, DoubleVerify, Videology, Eye View Digital, Geniee, Sonobi Reseller, Perfect Market, Magnetic, AppNexus Segment Pixel, LiveIntent Direct, Google AdSense Integrator, 161Media, Beeswax, Avocet, Beachfront Reseller, Cedato Reseller, TrustX, RadiumOne, AcuityAds, Admixer, Evidon, Facebook Reseller, EMX, DynAdmic, StackAdapt, adingo, MicroAd, AdMatrix, RUN Ads, Consumable Direct, Chocolate Reseller, adtelligent Reseller, Optimatic Reseller, Thrive Reseller, Undertone Direct, AerServ Direct, Vuble Reseller, JUICE Mobile Direct, RTK Direct, DistrictM, Telaria Reseller, RTK, Infectious Media, Admedo, Blis, ExactTarget, AdTheorent, Proclivity, BidSwitch, Powerlinks, Yieldmo, Adelphic, bRealtime, IAB Tech Lab, Outbrain, MaxPoint Interactive, Advangelists, Right Media, StickyAds TV, PLAYGROUND XYZ, So-net Media, Cinarra, Freebit Admind, Sharethrough, BidTheatre, Appier, AdTech Studio, PHP Ads, Telaria Direct, Yahoo Direct, AdMan Reseller, YuMe Direct, LiveIntent, OnAudience, Smaato Direct, Amazon Transparent Ad Marketplace, Commission Junction, IntentIQ.