is Singapore's #1 personal finance portal helping consumers compare loans, insurance and credit cards.

You have life goals to meet and want to get ahead. It could be about choosing the right credit card for your needs, selecting the right mortgage plan for your first home or managing a savings plan for successful retirement. You have tonnes of decisions to make, but time, money and energy are limited resources. On top of that, there are so many banks out there trying to sell you their products. How then do you make sense of the flood and complexity of information without feeling like you’re getting screwed over?

At, we’ve made it our mission to simplify your personal finance decisions. As everyday consumers ourselves, we understand your expectations, hopes and concerns and we've built as the go-to, all-in-one portal for personal finance for Singaporeans.

We work together with you to help make your life goals happen. So whether you’re budgeting your first pay check, crossing out something from the ultimate travel bucket list, saving for that dream wedding, becoming a new homeowner or planning for retirement, you can be assured of making a smart choice – all for free in one place.

From everyday decisions like choosing the best credit card to big decisions like buying a home, we show you what’s out there, recommend what’s best for you and help you to apply. Be informed and inspired about how to best earn, spend and grow your money to achieve your goals in life.

  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPA, CPC, CPL, CPM, Flat Rate
  • Web Publisher
  • Headline:
    Compare the Best Loans, Insurance & Credit Cards in Singapore
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Financial Services, Health & Beauty, Healthcare, Travel & Leisure
Vinod Nair
Site Traffic
  • 41079 Global Rank
  • 196
  • 2.09 M Estimated Visits
Traffic Sources
  • Search
  • Direct
  • Social
  • Referrals
  • Mail
  • Display
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 19,722
Singapore Rank 130
Singapore Page Views 84.8%
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • App Url:
  • App Support:
  • Genre: Finance
  • Bundle ID: sg.moneysmart.Swipe
  • App Size: 45.1 M
  • Version: 1.0.4
  • Release Date: March 19th, 2016
  • Update Date: June 29th, 2016


Are you tired of having to keep track of all your credit card benefits? Unsure of which credit card to use at the checkout?

With Swipe, you can better utilize all your credit card deals, discounts and promotions. Dining, Shopping or Rewards, Swipe is a smarter way to use your credit cards.

+ Swipe for benefits tailored to your credit card +
Find your best card deals by adding the credit cards you own and having all your benefits organized by category. Don’t ever miss out on a deal.

+ Discover what your card can offer, depending on where you are +
Save more by finding credit card deals in the vicinity even before you get there with our location-based search function. All at your fingertips.

+ Decide on the best credit card to Swipe and maximize your benefits +
Get the most out of your cards on check out by easily comparing your card benefits with our simple filter and layout. Be MoneySmart.

No sensitive card details are required for use.

Ad Intelligence
  • Native
  • Standard
  • Direct
Ads Seen Recently
Longest Running Ad
Social Data
Files advertising reaches 2.09M visitors across desktop and mobile web, in countries such as Singapore, Australia, United States, Malaysia, United Kingdom. Pricing models they offer are CPA, CPC, CPL, CPM, flat_rate on channels such as Display, Mobile, Social, Email Advertising on will allow you to reach consumers in industries or verticals such as Education, Healthcare, Automotive, Health & Beauty, Travel & Leisure, Financial Services.

They are headquartered at Singapore, Singapore, and have 1 advertising & marketing contacts listed on Thalamus. works with Advertising technology companies such as Google Remarketing, Google Adsense, DoubleClick.Net, cXense, AdZerk, AppNexus, AdRoll, Facebook Exchange FBX, Twitter Ads, Google Publisher Tag, AppNexus Segment Pixel, Yahoo Small Business, Pubmatic, IponWeb BidSwitch, Facebook Custom Audiences, Openads/OpenX, Rubicon Project, Ad Tech Japan AOL, BlueKai, BlueKai DMP.