lastminute.com-homepage-screenshot

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Book Cheap Holidays, Flights, Hotels & City Breaks
  • Self / Managed Service:
    Managed Service
  • Industries
    eCommerce, Retail, Travel & Leisure
  • Key Differentiator
    Advertise with usIf you would like to advertise on our site, please email advertising@lastminute.com FAQsWhy advertise on lastminute.com?lastminute.com have a registered user base of 2.25 million people in the UK alone. 83% of lastminute.com users have purchased online in the last six months. With the customer profile information we have, you can reach your target audience to ensure you successfully achieve your business goals.How does it work?All campaigns run on lastminute.com are specifically tailored to the advertiser's objectives.What does CPM mean?CPM is a way in which advertising is costed and means cost per thousand, i.e. cost per thousand viewings or impressions. What is an impression?One impression is equal to one appearance of your advertisement on the site. The number of impressions we provide is based on the number of impressions you purchase.How much exposure will I get?As all campaigns run on a CPM basis, the exposure that you gain is determined by the details of the campaign such as the amount of media purchased.How often will my advertisement appear?i. The frequency in which your creative will appear depends on both the targeting of the campaign and the amount of media purchased.ii. How often your banner will appear is dependent upon what percentage of the total impressions you have purchased.Am I eligible to advertise on lastminute.com?We review each enquiry on a case by case basis, so please contact us for more information.Is it UK based advertising only?No, lastminute.com is a growing network that has presence in ten countries. With our recent acquisitions we have even more fantastic global opportunities.What is a click-through rate?Click through rate is the percentage of people who have clicked on your advertisement out of the number of people who viewed it.What is the maximum file size allowed for creative?The maximum file size permitted on lastminute.com depends on the creative type as standard file size limits are:i. Skyscraper - 40kbii. Banners - 40kb iii. Pop-Ups - 40kbiv. Newsletter - 40kbWhat creative formats are supported?lastminute.com supports most creative formats including HTML, flash, gif, animated gif and rich media. If you are unsure or would like to know more please contact us.How much does it cost to advertise on lastminute.com?All campaigns run on lastminute.com require a minimum spend of £2,000. All campaigns require a signed insertion order and are subject to lastminute.com's standard Terms and Conditions. If you would like a quote please contact us.
Site Traffic
  • 3909 Global Rank
  • 329
    United Kingdom
  • 9.5 M Estimated Visits
Traffic Sources
  • Search
    62.21%
  • Direct
    24.19%
  • Referrals
    9.03%
  • Display
    1.98%
  • Mail
    1.75%
  • Social
    0.84%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 5,222
376
France Rank 381
France Page Views 27.8%
Top Countries
Top Search Keywords
  • Gifts
  • Stores
Web Tags

Ads

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Turn
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BlueKai
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Google Publisher Tag
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Media Innovation Group
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BlueKai DMP
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Google AdSense Custom ...
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travel audience
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Sojern
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Right Media
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Eyeota
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Google Floodlight Counter
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Powerlinks
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AppNexus Direct
Website is a direct publisher for AppNexus ad content.
IndexExchange Direct
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Javascript

jQuery
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Facebook SDK
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Mustache
Logic-less Templates.
jQuery 1.9.0
jQuery version 1.9.0
jQuery 1.9.1
jQuery version 1.9.1
jQuery 2.1.0
jQuery version 2.1.0
SizzleJS
A pure-JavaScript CSS selector engine designed to be easily dropped in to a host library.
Google API
The website uses some form of Google APIs to provide interaction with the many API's Google Providers.
Handlebars
Handlebars provides the power necessary to let you build semantic templates effectively with no frustration.
Google Hosted Libraries
Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.
Google Hosted jQuery
jQuery hoted at Google.
Polyfill IO
Hosted polyfill script.
Sentry
JavaScript bug tracking software through Sentry's javascript client Raven.
Babel
Babel is a JavaScript compiler.
core-js
Modular standard library for JavaScript.
lodash
Lo-dash is an alternative and a drop-in replacement for Underscore.js.
Webpack
webpack takes modules with dependencies and generates static assets representing those modules.
es6 promise
A polyfill for ES6-style Promises.

Cdn

AJAX Libraries API
The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.
Akamai
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jQuery CDN
The JQuery Amazon S3 Content Delivery Network
GStatic Google Static ...
Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.
Cloudinary
Image management & delivery solution.
RawGit
Serves RAW files from GitHub with the right Content Type headers.
CDN JS
CloudFlare's CDN with popular javascript frameworks available.
Facebook CDN
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Cloudflare
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jsDelivr
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Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 M Downloads
  • 10 SDKs
  • 2.11 Avg. Rating
  • 1.31 K Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.lastminute
  • App Support: http://www.lastminute.com
  • Genre: travel_and_local
  • Bundle ID: com.lastminute
  • App Size: 0
  • Version: 4000021
  • Release Date: June 5th, 2014
  • Update Date: September 10th, 2020

Description:

At lastminute.com we aim to bring you the best deals on flights, hotels, flight + hotel, and everything else you need for your travel. Our free app allows you to have all the information about your trip at your fingertips. With our app's new features, booking your holidays and getaways is now even easier.

* Sign in to make booking even faster
With all your details conveniently stored in your account area, it's now even quicker to book your flight or hotel. And when you're signed in you can also access all your reservation details, realtime notifications, boarding passes and even exclusive offers, which have been picked especially for you.

* Everything at a glance
Keep track of your next trip with all the booking details displayed in the app home page.

* Simple and easy access to all your travel information
Need to know your flight times? Or check which hotel you've booked? No need to print out all the details: now you can access all your reservations in one place.

* Save your searches
Save your search history, so you'll never miss out on an offer on your favourite destinations. Finish that pending reservation and turn it into reality with an unforgettable trip.

* Boarding passes at your fingertips
Don't worry about finding your boarding pass at the airport - with our app you'll have everything you need, in the palm of your hand.

Firebase
Build Realtime Apps. A powerful API to store and sync data in realtime.
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Google Search
The collection of search and search related APIs in Google's Android GMS framework.
AdMob Mediation
Android API
All APIs for communicating with the Android system.
DoubleClick
DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers. Available for iOS and Android
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
The Google Mobile Ads SDK is the latest generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to mobile ad networks and advertising solutions. The SDK enables mobile app developers to maximize their monetization on Android, iOS, and Windows Phone 8.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play Services give your apps more features to attract users on a wider range of devices. With Google Play services, your app can take advantage of the latest, Google-powered features such as Maps, Google+, and more, with automatic platform updates distributed as an APK through the Google Play store. This makes it faster for your users to receive updates and easier for you to integrate the newest that Google has to offer.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    97.86%
  • Direct
    2.14%
Ads Seen Recently
8,694
Longest Running Ad
Lastminute.com
Device
Desktop
Dimensions
other
Lastminute.com
Device
Mobile
Dimensions
other
Lastminute.com
Device
Desktop
Dimensions
120x600
Lastminute.com
Device
Desktop
Dimensions
other
Lastminute.com
Device
Desktop
Dimensions
300x250
Lastminute.com
Device
Desktop
Dimensions
728x90
Social Data
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-8369562491381623
google.com
direct
pub-5601224529449842
pubmatic.com
direct
106059
rubiconproject.com
direct
12940
openx.com
direct
539927273
6a698e2ec38604c6
indexexchange.com
direct
188054
pubmatic.com
direct
157360
5d62403b186f2ace
rubiconproject.com
direct
19906
0bfd66d529a55807
appnexus.com
direct
9744
google.com
direct
pub-0632497389910047
f08c47fec0942fa0
google.com
direct
pub-6148753826516844
f08c47fec0942fa0
Files
Lastminute.com advertising reaches 9.5M visitors across desktop and mobile web, in countries such as United Kingdom, France, Italy, Spain, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Lastminute.com will allow you to reach consumers in industries or verticals such as eCommerce, Travel & Leisure, Retail.

They are headquartered at London, United Kingdom, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Lastminute.com inventory partners include: google.com, pubmatic.com, rubiconproject.com, openx.com, indexexchange.com, appnexus.com.

Lastminute.com works with Advertising technology companies such as Google Adsense, Specific Media, Atlas, DoubleClick.Net, Blue Lithium, Mediaplex, Conversant, Criteo, Advertising.com, AOL-Time Warner Online Advertising, AppNexus, Yield Manager, Rubicon Project, Facebook Exchange FBX, Pubmatic, Openads/OpenX, Adap.TV, Index Exchange, Yahoo Small Business, VINDICO, Digilant, Chango, ContextWeb, Adify, The Trade Desk, Turn, SiteScout, Rocket Fuel, Connexity, SpotXchange, ADTECH, Videology, BlueKai, Zenovia, Intent Media, Google Publisher Tag, DoubleVerify, Media Innovation Group, Burst Media, AppNexus Segment Pixel, Improve Digital, Open AdStream, IponWeb BidSwitch, Advantage Media, Tribal Fusion, Exponential, Yieldlab, Underdog Media, MLN Advertising, MyBuys, Switch Ads, X Plus One, AudienceScience, Evidon, AdGear, Upfront Digital Media, Tapad, Aggregate Knowledge, RadiumOne, LiveRail, eyeReturn, Dstillery, AcuityAds, Eq Ads, Dedicated Media, Brandscreen, DoubleClick Bid Manager, Simpli.fi, DemDex, BrightRoll, Magnetic, Twitter Ads, Neustar AdAdvisor, Crosswise, BlueKai DMP, Jumptap, Experian, Metrigo, Engage BDR, Facebook Custom Audiences, Integral Ad Science, MyBuys MyAds, Google AdSense Custom Search Ads, Google Adsense Asynchronous, PubMatic Direct, Google Direct, Ads.txt, RubiconProject Direct, LoopMe Direct, FreeWheel Direct, AdBlade Embed, Adblade, Arrivalist, SkimLinks, BidTheatre, GetIntent, Adhigh, Drawbridge, BannerFlow, OpenX Direct, Omnitag, travel audience, Flashtalking, Weborama, Adobe Audience Manager Sync, Walmart, Vidible, Sojern, Google AdSense Integrator, Right Media, Adform, Eyeota, eXelate, Google Remarketing, Herolens, Google Floodlight Counter, RUN Ads, Powerlinks, AppNexus Direct, IndexExchange Direct.
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