Frustrated with traditional online ad services, serial entrepreneurs Joshua Smibert and Adelle Charles founded Carbon Ads around the concept of Circles, hand-picked groups of quality advertisers and publishers. By improving the fundamental advertising relationship, Carbon Ads is improving the experience for consumers, with relevant, targeted advertising of interest to the network’s readership. Carbon Ads, launched in 2010 and is based in Seattle, Washington with backing from Ludlow Ventures.
Desktop Display, Social
Ad Network, Ad Technology Provider
- Headline:The best way to reach designers and developers through a single, relevant, tasteful ad.
- Key DifferentiatorCarbon Ads is an ad tech company behind a new kind of advertising network. Carbon connects advertisers to highly-relevant users through targeted verticals we call Circles. These circles are made up of influential publishers who lead or are engaged within their industries. To their audiences, Carbon brings well-designed, value-focused ads, displayed one per page above the fold, for quality brands, products and services that readers actually need and want.Carbon targets these quality brands and services through the curation of relevant audiences. This curated grouping ensures that impressions achieve powerful impact, resulting in clicks and conversions today, while also maximizing long-term brand and customer lifetime value. By giving (shockingly effective) attention to ‘the metrics’ without making them the focus, Carbon fosters lasting and valuable relationships between advertisers and publishers, and through them, consumers.
- Owned / Operated Propertiescarbonads.com, influads.com, fusionads.net, adpacks.com, yoggrt.com
- 0 Global Rank
- 1669413 Indonesia
- 34 Estimated Visits
They are headquartered at Cambridge, MA, United States, and have 1 advertising & marketing contacts listed on Thalamus.
Carbon Ads works with Advertising technology companies such as AppNexus, Perfect Audience, DoubleClick.Net, Facebook Exchange FBX, Carbon, Fusion Ads, Twitter Ads, Yahoo Small Business, AppNexus Segment Pixel, Crosswise, Pubmatic, Openads/OpenX, Rubicon Project, Atlas, Integral Ad Science, Media Innovation Group, LaunchBit, Yahoo Ad Sync, Facebook Custom Audiences, Flashtalking, Tapad, Bizo.