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AllTrails (Spectrum Equity)
Outdoor Guides | Hiking, Camping, Trail Running, Dog Friendly Trails
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AllTrails helps people explore the outdoors with detailed trail maps, photos, and reviews crowdsourced from a community of 3 million registered hikers, mountain bikers and trail runners. We have the #1 Outdoors apps for iOS & Android with more than 3M mobile downloads and reach 15 million people each year through alltrails.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
Edit Data
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Outdoor Guides | Hiking, Camping, Trail Running, Dog Friendly Trails
  • Self / Managed Service:
    Managed Service
  • Industries
    Mobile App Installs, Travel & Leisure
  • Key Differentiator
    Web Traffic 5 million visitors each year 50,000 daily unique visitors Explosive 300% traffic growth YoY Mobile Traffic #1 Outdoor App on Android & iPhone 500,000 sessions each month 100,000 downloads each month Affluent 36% make over $100,000 2 out of 3 make over $60,000 22% have post-graduate degrees Active 50,000 daily unique visitors 21,000 hours spent on site each month 2.1 million miles logged (84x around Earth) Engaged #1 Outdoor App on Android & iPhone 1.1 million monthly visitors 50,000 people join each month Educated 46% College Graduates 22% Grad School
  • Owned / Operated Properties
    everytrail.com
Contacts
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PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
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Ron Schneidermann
San Francisco Bay Area
CMO at AllTrails
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Site Traffic
  • 3420256 Global Rank
  • 559001
    United States
  • 133 K Estimated Visits
Traffic Sources
  • Direct
    96.37%
  • Search
    3.31%
  • Referrals
    0.32%
  • Display
    0.00%
  • Mail
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 3,083
171
Links In Count 923
4
United States Rank 679
183
United States Page Views 81.9%
3.2%
Top Countries
Top Sites Linking In
Web Tags

Ads

DoubleClick.Net
DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments.
Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging format that provides benefits and improvements over the DART tag.
Google Adsense
A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.
Facebook Custom Audiences
Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.

Analytics

Google Analytics with ...
Google Analytics collects the information it normally does, as well as the DoubleClick cookie when that cookie is present in relation to display advertising tracking.
Mixpanel
This is an analytic platform that is particularly optimized funnel/work-flow optimization.
New Relic
New Relic is a dashboard used to keep an eye on application health and availability while monitoring real user experience.
Google Conversion Trac...
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
Facebook Domain Insights
This website contains tracking information that allows admins to see Facebook Insights out of Facebook to this domain.
Google Analytics
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Quantcast Measurement
Provides Quantcast with tracking information about your site which anyone can access and view demographic information.
comScore
Market research company that studies internet trends and behavior.
Facebook Tag API
The Javascript Tag API can be used to track custom audience and conversion events.
Optimizely
Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.
Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
Branch
Mobile deep linking system to increase engagement and retention.
Hotjar
A heatmap, survey, feedback and funnel application.
Braze
Braze is a lifecycle marketing platform formerly known as AppBoy.
Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
Facebook Conversion Tr...
Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.
Facebook Signal
Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.
Global Site Tag
Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.
Google Analytics Enhan...
Lets you see separate information for multiple links on a page that all have the same destination.

Ssl

Comodo PositiveSSL
Comodo Positive SSL certificate.
Comodo PositiveSSL Wil...
Wildcard certificate from Comodo.
Comodo SSL
Certificate provided by Comodo.
SSL by Default
The website redirects traffic to an HTTPS/SSL version by default.
GoDaddy SSL
Certificate provided by GoDaddy.
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.86 Avg. Rating
  • 3.75 K Total reviews
  • App Url: https://itunes.apple.com/app/alltrails/id405075943
  • App Support: https://support.alltrails.com/support/home
  • Genre: Health & Fitness
  • Bundle ID: com.alltrails.AllTrails
  • App Size: 194 M
  • Version: 11.6.1
  • Release Date: December 17th, 2010
  • Update Date: October 12th, 2020

Description:

AllTrails is your guide to the outdoors! Discover the best hiking, running, and biking trails around the world.

Explore 100,000+ hand-curated trail maps plus reviews and photos crowdsourced from millions of hikers, mountain bikers and trail runners. Find that dog-friendly or kid-friendly trail that you’ve been searching for. Take that mountain biking or backpacking trip you’ve always dreamed of. Explore a national park, or discover new hiking trails in your area.

Whether you’re a hiker, biker or trail runner, AllTrails will help you find the way.

EXPLORE 100,000+ HIKING TRAILS AND MOUNTAIN BIKE ROUTES
? Discover new trails in national parks or in your own neighborhood, with hand-curated GPS and topo maps
? Browse photos and reviews from our community of hikers, cyclists and trail runners like you
? Find a hike, mountain bike ride, or trail run that’s perfect for your fitness and experience level. Filter by dog friendly, kid friendly, and wheelchair friendly trails

RECORD YOUR ADVENTURES
? Turn your phone into a GPS activity tracker and follow your trail so you don’t get lost
? View your hiking, running and cycling stats at a glance
? Share your outdoor adventures with friends and family on Facebook, Instagram, WhatsApp and more

SAVE YOUR FAVORITE TRAILS
? Explore all the trails on your bucket list and add new ones to check out
? Easily save your favorite trails to run, hike or bike
? Follow the hikers, cyclists and runners that inspire you

EASILY GET TO THE TRAIL
? Get detailed GPS driving directions directly to the trailhead

GET MORE WITH ALLTRAILS PRO
? Download offline maps - track your exact GPS location as you navigate the trail, even when you don’t have a signal
? Never miss a turn with off-route notifications
? Stay safe with Lifeline - assign safety contacts who know your plan and can track your progress
? Know what to expect with real-time map overlays including air quality, satellite weather, pollen, and light pollution
? Always have a backup - design and print stunning custom topo maps
? Experience AllTrails ad-free - remove the distraction of ads and focus on the journey
? 1% for the Planet - feel good knowing that part of your subscription will be going directly to helping the environment

AllTrails Pro is available as an annual subscription for $29.99/year, or you can get three years for the price of two when you buy our 3 Year Plan via a one-time payment of $59.99. You can subscribe and pay through your iTunes account. Your annual subscription will automatically renew unless cancelled at least 24 hours before the end of the current period (the 3 Year Plan does not auto-renew). Auto-renew can be turned off anytime by going to your Account Settings in iTunes after purchase.

---
COMPATIBILITY
Sign up required to favorite trails, record your activity, or follow users

APPLE HEALTH
AllTrails allows you to automatically export information about your recordings to the Apple Health app.

SUPPORT
We love hearing from users! Email us here: support@alltrails.com

LEGAL
Terms of Use: https://www.alltrails.com/terms
Privacy Policy: https://www.alltrails.com/privacy

Note: Continued use of GPS running in the background can dramatically decrease battery life.

Daily Downloads Oct 01 - 31, 2020

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remove-alltrails

Sep 09, 2020

App takes your money, doesn’t upgrade your account

This app takes your money and doesn’t honor the purchase of a 3 year pro membership. Paid 59.99 in March 2020 for a 3 year pro membership, 5 months later I update the app and they won’t honor the 3 year membership. Their customer support doesn’t respond to emails asking for help. Don’t spend your money here, their business model is to steal your money and make you pay for renewals when they update their app.

JMcCanne

Sep 09, 2020

What am I missing?

I downloaded the All Trails App at the recommendation of the majority of people I’ve reached out to while looking for a good hiking app. While it appears to be a great app for charting and tracking a trail that you, or another user, has hiked, there doesn’t appear to be an option for dropping waypoints and planning for a hike that you haven’t yet hiked... Am I missing something?

Country Mountain Retreat

Sep 09, 2020

The Alltrails App is a MUST for Anyone Who Loves the Outdoors!

I ALWAYS recommend the Alltrails app to the guests who stay at my Bed & Breakfast. It answers all the questions they ask me about the trails and waterfalls nearby. It lets them know the difficulty level, whether it’s pet or kid friendly, the length, directions how to get there, etc. And they can read people’s reviews so they’ll know what the current conditions are of the waterfalls and the trails. I know the app can do much much more but I’m very happy with what I use it for. I highly recommend it to everyone who likes to hike and wants to enjoy the outdoors!

N4thou83

Sep 09, 2020

Randonnée

Excellent ???????? Application merci

Rox,MSW

Sep 08, 2020

Best App!

My new favorite! Best app ever for hiking trails ??

webbwebs

Sep 08, 2020

iPad version...

All this time and STILL no full screen, landscape version of the iPad app. Seriously?!
Show More
Launch Services
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Foundation Framework
MobileCoreServices
Quartz Core Framework
This collection of documents provides the API reference for the Quartz Core framework, which supports image processing and video image manipulation.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    100.00%
  • Direct
    0.00%
Ads Seen Recently
26
Latest Advertisers
Advertiser Ranking
Longest Running Ad
AllTrails
Device
Desktop
Dimensions
other
Dates Active
Aug 04, 2018 to Aug 02, 2020
AllTrails
Device
Desktop
Dimensions
300x250
Dates Active
Jul 14, 2020 to Sep 22, 2020
AllTrails
Device
Mobile
Dimensions
300x250
Dates Active
Jul 14, 2020 to Sep 22, 2020
AllTrails
Device
Mobile
Dimensions
300x250
Dates Active
Sep 04, 2020 to Sep 25, 2020
AllTrails
Device
Desktop
Dimensions
300x250
Dates Active
Sep 04, 2020 to Sep 28, 2020
AllTrails
Device
Mobile
Dimensions
300x250
Dates Active
Aug 31, 2020 to Sep 23, 2020
Social Data
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
indexexchange.com
direct
184983
sovrn.com
direct
235565
google.com
direct
pub-5492267518091849
google.com
direct
pub-9524801960463447
appnexus.com
reseller
7944
appnexus.com
reseller
1908
appnexus.com
direct
7121
33across.com
reseller
0013300001r0t9maaa
adtech.com
direct
10315
adtech.com
direct
10599
advertising.com
reseller
11299
Files
AllTrails advertising reaches 14.2M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, France, Australia. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on AllTrails will allow you to reach consumers in industries or verticals such as Travel & Leisure, Mobile App Installs.

They are headquartered at Palo Alto, CA, United States, and have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, AllTrails inventory partners include: indexexchange.com, sovrn.com, google.com, appnexus.com, 33across.com, adtech.com, advertising.com, amazon-adsystem.com, aolcloud.net, bidtellect.com, c.amazon-adsystem.com, contextweb.com, criteo.com, districtm.io, emxdgt.com, freewheel.tv, gumgum.com, jadserve.postrelease.com, kargo.com, lijit.com, lkqd.com, lkqd.net, openx.com, outbrain.com, pubmatic.com, revcontent.com, rhythmone.com, rubiconproject.com, smaato.com, sonobi.com, spotx.tv, spotxchange.com, t.brand-server.com, taboola.com, teads.tv, tremorhub.com, triplelift.com, www.yumenetworks.com, yldbt.com.

AllTrails works with Advertising technology companies such as Chango, Videology, The Trade Desk, Neustar AdAdvisor, MBuy, DemDex, AOL-Time Warner Online Advertising, BlueKai, DoubleClick.Net, Atlas, AppNexus, Resonate Insights, Google Publisher Tag, Google Adsense, Openads/OpenX, Turn, Facebook Custom Audiences, Sharethrough, Ads.txt, Google Reseller, Sovrn Reseller, Lijit Reseller, Converstand Media Direct, AppNexus Reseller, PubMatic Reseller, LKQD Reseller, AOL Reseller, SmartAdServer Reseller, SpringServe Reseller, Fyber Reseller, PulsePoint Reseller, FreeWheel Reseller, Brightcom Direct, OpenX Reseller, ContextWeb Reseller, Synacor Reseller, 33 Across Reseller, DistrictM Reseller, Tremor Video Reseller, SpotXChange Reseller, AppNexus Direct, AOL Direct, RubiconProject Direct, AdFrontiers Direct, 33 Across Direct, Amazon Reseller, RubiconProject Reseller, Criteo Reseller, IndexExchange Reseller, Adform Reseller, OpenX Direct, RhythmOne Reseller, RhythmOne Direct, DistrictM Direct, Sonobi Direct, Sovrn Direct, Lijit Direct, GumGum Reseller, ContextWeb Direct, GumGum Direct, Amazon Direct, C1X Reseller, ShareThrough Direct, ORC International Reseller, Improve Digital Reseller, Outbrain Direct, Outbrain Reseller, Exponential Direct, AdYouLike Direct, AdYouLike Reseller, Carambola Direct, Beachfront Reseller, PubMatic Direct, StreamRail Reseller, SmartAdServer Direct, Tremor Video Direct, Comet Cox Media Direct, Converstand Media Reseller, Comet Cox Media Reseller, Sonobi Reseller, IndexExchange Direct, Google Direct, Beachfront Direct, Taboola Reseller, ORC International Direct, Criteo Direct, Smaato Reseller, SpringServe Direct, YieldBot Reseller, ShareThrough Reseller, Triple Lift Direct, Synacor Direct, BrightRoll Reseller, Nativo Direct, YieldBot Direct, Teads Direct, Kargo Direct, FreeWheel Direct, Taboola Direct.
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Last Updated 10/26/20
AllTrails advertising reaches 14.2M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, France, Australia. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on AllTrails will allow you to reach consumers in industries or verticals such as Travel & Leisure, Mobile App Installs.

They are headquartered at Palo Alto, CA, United States, and have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, AllTrails inventory partners include: indexexchange.com, sovrn.com, google.com, appnexus.com, 33across.com, adtech.com, advertising.com, amazon-adsystem.com, aolcloud.net, bidtellect.com, c.amazon-adsystem.com, contextweb.com, criteo.com, districtm.io, emxdgt.com, freewheel.tv, gumgum.com, jadserve.postrelease.com, kargo.com, lijit.com, lkqd.com, lkqd.net, openx.com, outbrain.com, pubmatic.com, revcontent.com, rhythmone.com, rubiconproject.com, smaato.com, sonobi.com, spotx.tv, spotxchange.com, t.brand-server.com, taboola.com, teads.tv, tremorhub.com, triplelift.com, www.yumenetworks.com, yldbt.com.

AllTrails works with Advertising technology companies such as Chango, Videology, The Trade Desk, Neustar AdAdvisor, MBuy, DemDex, AOL-Time Warner Online Advertising, BlueKai, DoubleClick.Net, Atlas, AppNexus, Resonate Insights, Google Publisher Tag, Google Adsense, Openads/OpenX, Turn, Facebook Custom Audiences, Sharethrough, Ads.txt, Google Reseller, Sovrn Reseller, Lijit Reseller, Converstand Media Direct, AppNexus Reseller, PubMatic Reseller, LKQD Reseller, AOL Reseller, SmartAdServer Reseller, SpringServe Reseller, Fyber Reseller, PulsePoint Reseller, FreeWheel Reseller, Brightcom Direct, OpenX Reseller, ContextWeb Reseller, Synacor Reseller, 33 Across Reseller, DistrictM Reseller, Tremor Video Reseller, SpotXChange Reseller, AppNexus Direct, AOL Direct, RubiconProject Direct, AdFrontiers Direct, 33 Across Direct, Amazon Reseller, RubiconProject Reseller, Criteo Reseller, IndexExchange Reseller, Adform Reseller, OpenX Direct, RhythmOne Reseller, RhythmOne Direct, DistrictM Direct, Sonobi Direct, Sovrn Direct, Lijit Direct, GumGum Reseller, ContextWeb Direct, GumGum Direct, Amazon Direct, C1X Reseller, ShareThrough Direct, ORC International Reseller, Improve Digital Reseller, Outbrain Direct, Outbrain Reseller, Exponential Direct, AdYouLike Direct, AdYouLike Reseller, Carambola Direct, Beachfront Reseller, PubMatic Direct, StreamRail Reseller, SmartAdServer Direct, Tremor Video Direct, Comet Cox Media Direct, Converstand Media Reseller, Comet Cox Media Reseller, Sonobi Reseller, IndexExchange Direct, Google Direct, Beachfront Direct, Taboola Reseller, ORC International Direct, Criteo Direct, Smaato Reseller, SpringServe Direct, YieldBot Reseller, ShareThrough Reseller, Triple Lift Direct, Synacor Direct, BrightRoll Reseller, Nativo Direct, YieldBot Direct, Teads Direct, Kargo Direct, FreeWheel Direct, Taboola Direct.
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