AdTheorent is a machine learning-powered predictive advertising company, utilizing machine learning and predictive analytics to connect advertisers with their optimal audiences, at scale. AdTheorent’s Data Science team leverages an award winning machine learning platform connected to a Cross-Environment Map consisting of 600MM devices across 90MM US households. AdTheorent’s platform combines millions of data attributes into custom models to drive campaign results, far outperforming industry standards, to predict and identify users most likely to engage with an advertiser’s message. AdTheorent’s Studio A\T creative organization helps advertisers develop the most effective creative assets, content and technology solutions to engage with audiences. AdTheorent’s award winning attribution division – MRC-accredited Barometric - provides attribution solutions based on real-world outcomes. For more information, please visit adtheorent.com.
Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email
CPC, CPCV, CPE, CPI, CPM, CPV, Flat Rate
Ad Network, Ad Technology Provider
- Headline:Data Driven Predictive Advertising Solutions
- Self / Managed Service:Managed Service
- IndustriesAutomotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Education, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
- Key DifferentiatorAdTheorent offers the industry’s most effective technologies and solutions for intelligent predictive audience targeting – delivered in conjunction with best in class account management, creative services, strategic services and real-time reporting. AdTheorent’s targeting approach combines legacy targeting methods like geo-targeting, behavioral targeting and retargeting with innumerable data points, yielding superior precision and accuracy in finding (and delivering) any audience at scale. Simply put, AdTheorent delivers for its advertiser clients the right audience, under the right conditions, at the right time.
AdTheorent-driven campaigns analyze the audience profile of each potential ad impression in real time. We then enrich the profile with additional first party and third party demographic, behavioral, psychographic, environmental, sentiment, keyword and other contextual insight. In the end, ideal audiences are identified and shown the brand's ad, while less optimal audiences are not.
- Data PartnersBlueKai, AlchemyAPI, Experian, Double Click, Open Weather, scientiamobile, ALC, Merkle, MobileWalla, NOAA, Experian, IP2Location, Aggregate Knowledge, Placed, Civolution, Datalogix, LiveRamp, ShopLocal, PLACED, Digital Element, Polk Audio, NCS, Kantar, Factual
- Ad Verification / Brand Safety / Measurement / Viewability PartnersDoubleVerify, Integral Ad Science, MOAT, Comscore
- Approved 3rd Party Ad Serving / Rich Media VendorsCeltra, Sizmek, Medialets, Phluant, PointRoll
- 1905435 Global Rank
- 387481 United States
- 50.1 K Estimated Visits
They are headquartered at New York, NY, United States, and have 70 advertising & marketing contacts listed on Thalamus.