CBS 21 News - Your station for Breaking News!

Our missions is to keep our viewers updated on the latest news coverage, station promotions, and community events.

WHP CBS 21 provides local news, weather, sports, community events and items of interest for Harrisburg-Lancaster-Lebanon-York and nearby towns and communities in the greater Harrisburg area including, Hershey, Hummelstown, Palmyra, Jonestown, Annville, Gettysburg, East Berlin, New Oxford, Littlestown, Biglerville, New Cumberland, Lemoyne, Wormleysburg, Camp Hill, Mechanicsburg, Carlisle, Shippensburg, Newville, Middletown, Halifax, Steelton, Mount Joy, Elizabethtown, Lititz, Millersville, Columbia, Quarryville, Ephrata, New Holland, Dillsburg, Etters, Enola, Lewisberry, Manchester, Red Lion, Glen Rock, Shrewsbury, Dallastown, Hanover, Chambersburg, Mont Alto, Greencastle, Fayetteville, Mercersburg, Waynesboro, Newport, New Bloomfield, Marysville, Duncannon, New Buffalo.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: WHP CBS 21 Harrisburg - HOME
  • Key Differentiator
    Why Advertising Works Consumers are always at various stages of buying specific products or services. If they are not in the market today for the goods or services that you offer, chances are they will be soon. Like trying to time the stock market, too many advertisers think they should “try” one form of advertising or another and “see if it works” for a short period of time. The truth that most effective marketers know is that your commercial message must consistently be promoted, to achieve maximum results. Our recommendation is 12 months per year, unless your business is strictly seasonal. Building brand awareness, or having brand equity in the marketplace, takes time. But once established, attracting new customers to your business becomes easier to achieve due to the “Top-Of-Mind-Awareness" gained. This awareness allows your business to enjoy increased familiarity and consumer understanding of who you are, where you are, and what you have to offer in the sea of competing companies or brands. Simply put, as consumers enter the market for the product or service your company sells, you will already be an option on their shopping list. Advertising also only works well if it conveys the right message. Speak to consumers in terms that are meaningful to them, not simply meaningful to you as a business. It’s not that your “years of experience” or the fact that you are “family-owned” aren’t important, it’s just that they may not be the reason someone would choose to do business with you. In addition too many competitors all say the same things to consumers and many of them simply aren’t the most relevant reasons people buy. Are you conveying benefits about the products and services you sell, or are you simply offering features? Consumers buy products and services that are unique in solving their problems, or have benefits that competing products and services do not. Tell the marketplace what makes you special, and what’s in it for them, and they will seek out your business. The last ingredient in the secret sauce of effective advertising is the right audience. Television reaches more people each day than any other medium, people spend more time each day with television, and television remains by far the most exciting, influential, and engaging medium that exists today. 70% of people learn first about products and brands from television, it is the primary source for news for most adults, especially breaking news, and the primary source for local weather, sports, and traffic. Television station websites are visited monthly by about 40% of the marketplace. (TvB 2010 Media Comparisons) In Central PA, CBS 21 reaches a weekly on-air audience of over 600,000 Adults 18+. CBS 21.com averages over 300,000 unique visitors to its site each month and delivers about 4 million page views. Combined with the internet and other digital media, there is no other strategy that can produce better results for local businesses than partnerships with CBS 21. The Power of Television and Digital Media The powerful reach of television combined with the targeted, interactive nature of digital media, delivers a powerful "1-2 punch" that no other media can match. CBS 21 drives viewers to CBS21.com throughout the day and week for the latest news, weather, sports and consumer information. CBS 21 also promotes, manages, and offers a variety of other advertising platforms to help your business grow: Search advertising, text campaigns, a viewer loyalty website, and mobile news applications are some of the other exciting and innovative ways we can help your business find new customers. Contact Us We offer advertising opportunities that will: Allow your commercial message to reach thousands of local customers and potential customers each day in a more engaging and interactive way. Allow your business to advertise 24 hours a day, 7 days a week. Allow your business to fill the funnel with new customers interested in your products and services! DataSphere Technologies WHP-TV is proud to partner with DataSphere Technologies, Inc. DataSphere is responsible for powering our community calendar and offering geographically-targeted advertising opportunities across WHP-TV. DataSphere, in partnership with over 100 television stations around the U.S., helps local businesses across the country raise their visibility, convert more customers, and gain a competitive edge with custom marketing packages targeted to specific neighborhoods and communities. For more information visit Datasphere.com
  • Owned / Operated Properties
    whptv.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 20933207 Global Rank
  • 840
    United States
  • 122 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Display
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 205,251
8,478
United States Rank 54,212
11,015
United States Page Views 79.0%
6.5%
Top Countries
Top Categories
  • News and Media/Te...
  • United States/Pen...
Web Tags

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Turn
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Unlocks the power of artificial intelligence to make digital advertising better
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Self serve advertising platform from Centro.
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Ad platform used by publishers and advertisers. Now a part of Samsung.
Criteo
Behavioural targeting for e-commerce customers.
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Private ad exchange network.
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IponWeb BidSwitch
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Platform for the buying and selling of quality digital media. Previously known as Ad Safe.
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Yahoo Ad Sync
DMP DSP Cookie Sync
Media.net
Contextual, user-driven ads network with multiple implementation techniques.
Burst Media
Internet advertising network representing specialty-content web sites.
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Amazon Reseller
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Amazon Direct
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Exponential Direct
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Improve Digital Direct
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SpringServe Reseller
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DistrictM Reseller
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AdYouLike Reseller
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Taboola Direct
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Comet Cox Media Reseller
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Sonobi
Digital advertising marketplace tools.
Amazon Ad System
This site has identifiers that shows it is using Amazon Ad System.
Simpli.fi
Search retargeting solution.
Amazon Associates
Launched in 1996, Associates is Amazon.com's affiliate marketing program. By linking to Amazon products and services you can add content for the sites visitors and receive up to 10% in referral fees.
33 Across Reseller
The website owner has authorized another entity to control 33 Across ads on this site.
Pubmatic
PubMatic Enables Ad Optimization Across Every Ad Network
Index Exchange
Index Exchange is the world's fastest growing provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.
Rubicon Project
Advertising optimization service.
Sharethrough
Native video advertising platform.
AdPlugg
Ad server and ad manager system.
TripleLift
Native advertising system for the visual web.
Connatix Direct
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Triple Lift Direct
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Google AdSense Integrator
Google Adsense account is linked with Google Analytics account.
GetIntent
Video-first programmatic ad platform.
Adhigh
Ad tracking network.
DynAdmic
In-stream video ad targeting.
Yieldmo
Mobile advertising solution.
Yieldmo Direct
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Yahoo Direct
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Media.net Direct
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Zedo Direct
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Next Millenium Direct
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Rock You Reseller
RockYou reseller ads.
Total Media Direct
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Chocolate Reseller
Chocolate Reseller ads
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SmartyAds Reseller
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Rock You Direct
RockYou direct ads.
Ad Lightning
Monitor and audit programmatic ads.
RhythmOne Direct
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Telaria Direct
Telaria Direct Ads.
AdMan Reseller
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ucfunnel Reseller
ucfunnel reseller ads.
GroundTruth Reseller
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LoopMe Reseller
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MBR Targeting
Ad tracking and targeting solution.
Adition
German ad serving technology.
Telaria Reseller
Telaria Reseller Ads.
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Header tag wrapper from Index Exchange.
BidSwitch
BidSwitch is programmatic ad platform.
Beeswax
Programmatic advertising system.
MaxPoint Interactive
MaxPoint's technology delivers the most effective and scalable neighborhood-level digital campaigns. Now owned by Valassis.
Flurry Direct
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Mobile Ad Trading
Programmatic as a Service ad network.
Prebid
A free and open source library for publishers to quickly implement header bidding.

Web Server

nginx
nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.
Apache
Apache has been the most popular web server on the Internet since April 1996.
Apache 2.4
Apache version 2.4.*

Analytics

Lotame Crowd Control
Data driven marketing advertising program provides social media sites with advance targeting
comScore
Market research company that studies internet trends and behavior.
Quantcast Measurement
Provides Quantcast with tracking information about your site which anyone can access and view demographic information.
MediaMath
Tools that enable and empower marketing professionals.
Facebook Domain Insights
This website contains tracking information that allows admins to see Facebook Insights out of Facebook to this domain.
Google Analytics
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Dotomi
Dotomi applies Personalized Media practices to anonymous, user-level marketing programs.
Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged.
MediaMind
Campaign management analytics from MediaMind now known as Sizmek.
Netmining
Performance marketing services.
Efficient Frontier
Unified performance marketing platform that optimizes across both search and display. Now owned by Adobe and includes Everest Tech.
Everest Technologies
Performance testing and channel strategy provider for eCommerce.
Google Universal Analy...
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
Google Analytics Enhan...
Lets you see separate information for multiple links on a page that all have the same destination.
Google Analytics Event...
Events are user interactions with content that can be tracked independently from a web page or a screen load.
LiveRamp
CRM Retargeting & Data Onboarding app.
Global Site Tag
Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.
Qualia
Real-time insights platform to help improve conversion rates.
Tynt Tracer
Tynt Tracer, monitors and watches what is being copied from your website, such as your copyrighted content.
33 Across
A technology that connects users content and products into the social graph.
OwnerIQ
Enables advertisers, manufacturers and retailers to more precisely target their online message based on what consumers own.
IgnitionOne
IgnitionOne's Digital Marketing Suite includes the most essential technologies you need to improve online revenue within a single interface. Formally SearchIgnite.
Google Conversion Linker
Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.
New Relic
New Relic is a dashboard used to keep an eye on application health and availability while monitoring real user experience.
Ad Intelligence
  • Native
    36.00%
  • Standard
    55.20%
  • Direct
    8.81%
Ads Seen Recently
2,795
Longest Running Ad
21 News
Device
Desktop
Dimensions
other
21 News
Device
Mobile
Dimensions
300x250
21 News
Device
Mobile
Dimensions
320x50
21 News
Device
Desktop
Dimensions
728x90
21 News
Device
Desktop
Dimensions
300x250
21 News
Device
Desktop
Dimensions
728x90
21 News
Device
Desktop
Dimensions
other
21 News
Device
Desktop
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other
21 News
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other
21 News
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other
21 News
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other
Social Data
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-2733994315962633
f08c47fec0942fa0
media.net
direct
8cuyjo3x8
contextweb.com
reseller
560210
emxdgt.com
reseller
207
1e1d41537f7cad7f
rhythmone.com
reseller
3611299104
conversantmedia.com
direct
40474
openx.com
direct
537112930
a698e2ec38604c6
openx.com
direct
539128151
a698e2ec38604c6
undertone.com
direct
3033
appnexus.com
reseller
2234
openx.com
reseller
537153564
6a698e2ec38604c6
Files
21 News advertising reaches 815k visitors across desktop and mobile web, in countries such as United States, Canada, Netherlands, United Kingdom, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on 21 News will allow you to reach consumers in industries or verticals such as .

They are headquartered at Harrisburg, PA, United States, and have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, 21 News inventory partners include: google.com, media.net, contextweb.com, emxdgt.com, rhythmone.com, conversantmedia.com, openx.com, undertone.com, appnexus.com, spotxchange.com, spotx.tv, teads.tv, 33across.com, amazon.com, adtech.com, aolcloud.net, criteo.com, x.fidelity-media.com, smartadserver.com, tremorhub.com, freewheel.tv, brightcom.com, advertising.com, zedo.com, sovrn.com, lijit.com, pubmatic.com, districtm.io, flurry.com, aps.amazon.com, indexexchange.com, aol.com, beachfront.com, btrll.com, exponential.com, fyber.com, gumgum.com, improvedigital.com, nextmillennium.io, rockyou.com, rockyou.net, rubiconproject.com, springserve.com, totalmediasolutions.com, tribalfusion.com, andbeyond.media, vdopia.com, taboola.com, mediawayss.com, sonobi.com, aniview.com, sharethrough.com, supply.colossusssp.com, smartyads.com, thebrave.io, triplelift.com, yieldmo.com, yahoo.com, video.unrulymedia.com, telaria.com, admanmedia.com, adtag.vidssp.com, adtelligent.com, adyoulike.com, aralego.com, coxmt.com, groundtruth.com, kqd.net, lkqd.net, loopme.com, omnijay.com, quantcast.com, ssp.ynxs.io, synacor.com, turf.digital, ucfunnel.com, vindicosuite.com, verve.com, sabio.us, inmobi.com, mediaadtech.com, advangelists.com, connatix.com.

21 News works with Advertising technology companies such as Google Adsense, Chango, Upfront Digital Media, DoubleClick.Net, AppNexus, Neustar AdAdvisor, AdZerk, Resonate Insights, Dstillery, AOL-Time Warner Online Advertising, BlueKai, Atlas, DemDex, Open AdStream, The Trade Desk, Openads/OpenX, Conversant, Turn, X Plus One, Rocket Fuel, Accuen, Experian, SiteScout, eXelate, Brilig, Videology, Zedo, Media Innovation Group, Google Publisher Tag, Advertising.com, Aggregate Knowledge, Datonics, Tapad, Bizo, Yahoo Small Business, Twitter Ads, AdGear, Adap.TV, ADTECH, Choice Stream, Specific Media, Switch Ads, Collective Media, AudienceScience, SpotXchange, Criteo, Improve Digital, Adify, Connexity, Drawbridge, RealVu, AppNexus Segment Pixel, AcuityAds, MLN Advertising, Google Adsense for Search, BrightRoll, LiveRail, VINDICO, BlueKai DMP, RhythmOne, MyBuys MyAds, DoubleClick Bid Manager, Magnetic, Adconion, Centro, Crosswise, eyeReturn, Jumptap, IponWeb BidSwitch, Flashtalking, GumGum, DoubleVerify, Integral Ad Science, PointRoll, AdRoll, Celtra, StickyAds TV, Forensiq, Falk Realtime, Adform, SpringServe, Eyeota, Sojern, Link Share, Tribal Fusion, Eye View Digital, Mixpo, Adobe Audience Manager Sync, Yahoo Ad Sync, Brandscreen, WebSpectator, OpenDSP, Undertone, Media.net, ContextWeb, Burst Media, Ads.txt, Google Direct, ContextWeb Reseller, ORC International Reseller, AppNexus Reseller, RhythmOne Reseller, Converstand Media Direct, OpenX Direct, OpenX Reseller, SpotXChange Direct, AOL Reseller, PubMatic Reseller, Sonobi Reseller, Sovrn Reseller, Bidfluence Reseller, Google Reseller, Teads Direct, AppNexus Direct, ORC International Direct, GumGum Reseller, Sovrn Direct, 33 Across Direct, SpotXChange Reseller, Amazon Reseller, LKQD Reseller, RubiconProject Reseller, Criteo Reseller, SmartAdServer Reseller, Tremor Video Reseller, RubiconProject Direct, FreeWheel Reseller, Brightcom Direct, Lijit Direct, DistrictM Direct, AdFrontiers Direct, Tremor Video Direct, Outbrain Direct, Outbrain Reseller, ShareThrough Reseller, Lijit Reseller, Fyber Reseller, Amazon Direct, IndexExchange Reseller, IndexExchange Direct, Beachfront Reseller, BrightRoll Reseller, Exponential Direct, Improve Digital Direct, Improve Digital Reseller, SpringServe Reseller, DistrictM Reseller, AdYouLike Reseller, Taboola Direct, Evidon, Comet Cox Media Reseller, Sonobi, Amazon Ad System, Simpli.fi, Amazon Associates, 33 Across Reseller, StreamRail Reseller, Cedato Reseller, Cedato Direct, LKQD Direct, SpringServe Direct, Pubmatic, Index Exchange, Rubicon Project, Sharethrough, AdPlugg, Bidtellect, TripleLift, Connatix Direct, Triple Lift Direct, Google AdSense Integrator, GetIntent, Adhigh, DynAdmic, Yieldmo, Yieldmo Direct, Narrative, Avocet, CogoCast, Yahoo Direct, Media.net Direct, Undertone Direct, Zedo Direct, Optimatic Reseller, Next Millenium Direct, Rock You Reseller, Total Media Direct, AndBeyond.Media Direct, Quantcast Direct, Chocolate Reseller, SmartyAds Direct, adtelligent Reseller, Mediawayss Direct, Aniview Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Brave Reseller, Rock You Direct, Mobile Ad Trading Direct, Woobi Reseller, Videmob Reseller, Ad Lightning, RhythmOne Direct, Telaria Direct, AdMan Reseller, ucfunnel Reseller, GroundTruth Reseller, LoopMe Reseller, Quantcast Reseller, Synacor Reseller, MBR Targeting, Adition, Telaria Reseller, Header Tag by Index Exchange, BidSwitch, Beeswax, MaxPoint Interactive, Flurry Direct, Mobile Ad Trading, Prebid.
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