123helpme.com-homepage-screenshot
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Advertising 2.1 Overview of the themes First of all, it is important to understand what is advertising and others concepts of it. Advertising is defined as a paid-for form of non-personal communication that is transmitted through a mass media, in order to reach a diversity of audiences (Dibb, Simkin, Pride & Ferrell 2006, p. 538). Moreover, advertising also can be defined as any paid form of non-personal promotion transmitted through a mass medium, means that audiences are far more likely to be interested in the subject matter of the advertising carried by their chosen medium, and is described to be part of the marketing mix under the promotional tools (Brassington & Pettitt 1997, p. 604; Wilmshurst & Mackay 2000, pp. 72-73). This discussion is further explained by Blythe (2006, p. 479) that advertising has been defined as a paid insertion of a message in a medium. Advertising should be seen as part of an integrated communication strategy and it can create awareness, and move people closer to a purchase: it can help in positioning brands, and it can help in informing people about product attributes (Kotler, Bowens & Makens 2006, p. 565). 2.2 Advertising industry Advertising was first invented as early as in the first century. Historical evidence dated ages ago to the ruins of Pompeii which had shown early signs of advertising even before the twentieth century. Later on, advertisement has been changing along with the development of the advancement of technology, as human beings are becoming more creative and well educated (Wilmshurst & Mackay 2000, p.1-2). Throughout the eighteenth century, printing advertising such as the newspaper and afterward on magazines and posters as technology advance was the most common used of advertisement (Wilmshurst & Mackay 2000, pp. 4-5). Blythe (cited by Ehrenberg 1992, p. 480) also mentioned that there are two theories about advertising which the strong theory suggests that advertising is an influential force which can change attitudes and make a significant contribution to people’s knowledge and understanding, and the weak theory of advertising suggests that advertising can only ‘nudge’ people in the direction in which they are already moving, in the other words it reinforces rather than persuades. On the other hand, advertising is no longer limiting itself via the printed materials as the medium of sending information mainly because of the advancing technology nowadays. As mentioned by Dibb, Simkin, Pride and Ferrell (2006, pg. 538), there are four different categories that are the broadcasting as the television, radio, direct mail, public transport vehicles, outdoor displays, cinema and the Internet (Gretzel, Yuan & Fersenmaier 2000) that are usually used by companies to advertise its products, services or brands nowadays. Moreover, the information technology (IT) is emerging since 90s and it has been highly handful for consumers to interact with the advertisements and thy (Gretzel, Yuan & Fersenmaier, 2000; Wilsmhurt & Mackay 2000, pg. 227). In addition, Gretzel Yuan and Fersenmaier (2000) has indicated that the importance for companies to keep on updating all of the information that they want to send to the public, mainly due to the ease of accessible Internet. All this information must be made to order accordingly to the targeted market segments in order to obtain effectiveness in online advertising (Hoffman, Novak and Chatterjee, cited in Gretzel, Yuan & Fersenmaier 2000), whereby the effectiveness of it determines how many people in the advertising target will be exposed to the message (Dibb, Simkin, Pride & Ferrell 2006, p. 551). Therefore, companies are facing greater obstacles as the Web sites have become a common tool for the advertising industry. This highly advance media in current era of information allowed consumers to access information, interact, collaborate, communicate, as well as making transactions through the Internet whereas the traditional media couldn’t not do so (Dibb, Simkin, Pride & Ferrell 2006, p. 551). Besides that, the web pages play a huge part in making sure the success of Internet advertising in order to create an unusual experience to the visitors. On top of that, Gretzel, Yuan and Fersenmaier (2000) indicated that when the visitors experienced the positive differences, they would spend more time on the web sites. 2.3 Low cost model These low cost, cheap, no frills carriers such as Transavia have revolutionized the airline industry, and this low-cost model has been successful without any doubt (Bray, 2001, p. 4). Citrinot and Bailey (2006, p. 1) indicated that the idea of low cost airline is look fairly simply: make travel affordable with low fares thanks to a basic service, without frills. Back in 1971, Low Cost Carrier (LCC) was introduced in the USA, and implemented the original low-cost model comprising low fares, high frequency flights, point to point service, no free meals or drinks on board, no seat assignment, short flights, and flights to secondary airports (Virgin flies high with brand extensions, 2006, pp. 18). As might expected, there are some failures among those start-ups that fail to obey the golden rule of brutally axing costs, however, the overall concept appears to be tightening its grip (Donne 2002, p. 1). According to the article of Virgin flies high with brand extensions (2006, p. 18-19), there are three main strategies airline companies can imply in order to gain competitive advantage which are cost leadership where an organization seeks to be the lowest cost producer by selling standard, mass products; differentiation where companies introduce a unique dimension that is considered to be important to the market; as well as focus on targeting a certain segment of the market. 2.4 Growth and Decline When the world economy started to show signs of slowing down in 2000, the major flag airlines failed to respond quickly enough in maintaining in expenditures and so regain some measure of control over costs, and failed to identified and act on the changes taking place in the public point of views (Critinot & Bailey 2006, p. 1) Despite the currently depressed global economic downturns and the fears of the further terrorist attacks, the rise of the low cost airlines or budget airlines over recent years has been the most significant growth in world commercial aviation, and it seems that it is now an unstoppable force (Donne 2002, p.1). Critinot and Bailey (2006, p. 1) mentioned that one of the marketing strategy tools used by budget airlines is advertising their ‘discounted’ and ‘bargain’ fares, for instance offered in the pages of the newspaper. 2.5 Promotional Tools As mentioned by Brassington and Pettitt (1997, pg. 604), advertising is one of promotional tools and there are three more which are sales promotion, personal selling and public relation. Moreover, Morgan and Pritchard (2000, p. 11) indicated that there are other promotion activities such as point-of-purchase displays, direct marketing, product packaging, sponsorship and sales management.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 103074 Global Rank
  • 53052
    United States
  • 1.27 M Estimated Visits
Traffic Sources
  • Search
    87.56%
  • Direct
    11.01%
  • Referrals
    0.55%
  • Mail
    0.49%
  • Social
    0.39%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 14,504
761
United States Rank 6,151
2,232
United States Page Views 40.7%
2.1%
Top Countries
Ad Intelligence
  • Native
    0.08%
  • Standard
    99.55%
  • Direct
    0.37%
Ads Seen Recently
2,429
Longest Running Ad
123helpme.com
Device
Desktop
Dimensions
other
123helpme.com
Device
Desktop
Dimensions
728x90
123helpme.com
Device
Mobile
Dimensions
300x250
123helpme.com
Device
Mobile
Dimensions
300x250
123helpme.com
Device
Desktop
Dimensions
300x600
123helpme.com
Device
Mobile
Dimensions
300x250
123helpme.com
Device
Mobile
Dimensions
other
Social Data
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
freestar.io
direct
4807391653
google.com
reseller
pub-3605257360853185
f08c47fec0942fa0
appnexus.com
reseller
7125
indexexchange.com
reseller
184310
indexexchange.com
reseller
186431
openx.com
reseller
537138408
6a698e2ec38604c6
openx.com
reseller
539181723
6a698e2ec38604c6
openx.com
reseller
539618221
6a698e2ec38604c6
openx.com
direct
539900106
6a698e2ec38604c6
rhythmone.com
reseller
1058760868
a670c89d4a324e47
rhythmone.com
direct
2696396483
a670c89d4a324e47
Files
123helpme.com advertising reaches 1.27M visitors across desktop and mobile web, in countries such as United States, Australia, India, Philippines, Canada. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on 123helpme.com will allow you to reach consumers in industries or verticals such as .

They are headquartered at Hollywood, CA, United States, and have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, 123helpme.com inventory partners include: freestar.io, google.com, appnexus.com, indexexchange.com, openx.com, rhythmone.com, 1rx.io, video.unrulymedia.com, districtm.io, rubiconproject.com, sovrn.com, lijit.com, pubmatic.com, conversantmedia.com, contextweb.com, aol.com, aps.amazon.com, triplelift.com, adtech.com, yahoo.com, sharethrough.com, spotxchange.com, spotx.tv, 33across.com, emxdgt.com, smartadserver.com, improvedigital.com, adform.com, freewheel.tv, lkqd.net, lkqd.com, tremorhub.com, sonobi.com, lockerdome.com, gumgum.com, roimediaconsultants.com, beachfront.com, synacor.com, coxmt.com, outbrain.com, media.net, undertone.com, advertising.com, teads.tv, e-planning.net, admixer.net, valo.ai, aniview.com, cosmoshq.com, connectad.io, smartyads.com, advangelists.com, yieldmo.com, mobileadtrading.com, somoaudience.com, springserve.com, aralego.com, ucfunnel.com, brightcom.com, vindicosuite.com, ssp.ynxs.io, adingo.jp, mantisadnetwork.com, connatix.com, telaria.com, loopme.com, xad.com, smaato.com, pubnative.net, adyoulike.com, kargo.com, sekindo.com, anyclip.com, admanmedia.com, yieldnexus.com, smartclip.net, vdopia.com, chocolateplatform.com, themediagrid.com, pubnx.com, audience.media, altitude-arena.com, memevideoad.com, insticator.com, pulsepoint.com, cedato.com, aolcloud.net, fyber.com, atemda.com, exponential.com, tribalfusion.com, nativeads.com, ad.afy11.net, adpone.com, pixfuture.com, serving.roimediaconsultants.com, bidfluence.com, admixer.com, oath.com, vertoz.com, index.com, amazon.com, criteo.com, c1exchange.com c1x201401 reseller, mgid.com, jadserve.postrelease.com, rockyou.net, truvid.com, truvidplayer.com, adnxs.com, btrll.com, brightroll.com, totalmediasolutions.com, optimatic.com, rockyou.com, monetize.com, dynadmic.com, dyntrk.com, yumenetworks.com, spotx.tv 108933, c1exchange.com, rtk.io, taboola.com, apnexus.com, adtrue.com, imonomy.com, criteo.net, valueclickmedia.com, vi.ai, yldbt.com, brightcom, onomagic.com, audienciad.com, westseven.media, consumable.com, bidtellect.com, nobid.io, revcontent.com, my6sense.com, onetag.com, adocean-global.com, groundtruth.com, betweendigital.com, buzzoola.com, otm-r.com, mox.tv, supply.colossusssp.com, xapads.com, ssp.smartyads.com, infolinks.com, motionspots.com, waardex.com, madopi.com.

123helpme.com works with Advertising technology companies such as eXelate, Facebook Exchange FBX, ContextWeb, AppNexus, Openads/OpenX, Pubmatic, Rubicon Project, Yield Manager, SpotXchange, Videology, Adap.TV, Google Adsense, MyBuys, Evidon, Integral Ad Science, Criteo, Adify, Brandscreen, Eq Ads, Optimax Media Delivery, Index Exchange, DoubleClick.Net, Aggregate Knowledge, Spongecell, Tribal Fusion, BlueKai, Atlas, DoubleVerify, Exponential, Rocket Fuel, AdGear, Centro, Neustar AdAdvisor, Accuen, DemDex, Experian, Connexity, Digilant, Improve Digital, Advertising.com, SiteScout, Yahoo Small Business, Media Innovation Group, Specific Media, VINDICO, PointRoll, AcuityAds, Twitter Ads, PulsePoint Reseller, Fyber Reseller, SmartAdServer Reseller, OpenX Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Connatix Direct, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, Tremor Video Reseller, LKQD Direct, OpenX Direct, Sonobi Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, Sekindo Direct, ORC International Direct, AppNexus Direct, AOL Reseller, Lijit Reseller, Beachfront Reseller, Cedato Reseller, SpringServe Direct, Dataxpand, BlueKai DMP, Eyeota, The Trade Desk, Turn, Narrative, Simpli.fi, Adobe Audience Manager Sync, Taboola, Avocet, Connatix, Google Publisher Tag, InsurAds.
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