101.ru-homepage-screenshot

In June 2007, GPM Radio announced the launch of an Internet radio broadcasting portal based on the popular resource 101.RU, which in 1996 became the pioneer of Russian Internet streaming.

With the launch of the updated 101.RU portal in Russia, a new page has opened in the history of broadcasting and new media, a qualitatively new service in Runet, designed to satisfy the growing demands of the most demanding Web users.

For the first time in the history of domestic broadcasting and web-streaming on the Internet, professional radio stations independent of the offline product, designed exclusively for listening to the Internet, appeared.

Portal 101.RU is a real virtual radio city in which any visitor can find a station to his taste. Each of more than a hundred stations is its own microcosm, with constantly updated content, a rotation system, and informational content of the surrounding virtual space. The content created by the creative team of “GPM Radio” is universal and is designed for mass domestic and foreign consumers. According to statistics, half of the 101.RU students live abroad.

The portal’s specifics also include the fact that there are author's stations unique to the Web, which are created with the participation and support of cult figures of Russian music. The author station of maestro Vladimir Spivakov, the station of Alla Pugacheva, and the special station “Time Machine” operate on 101.RU.

GPM Radio stations on the portal 101.RU can be listened to in the quality standard of 128 kb / s. There is currently no fee for listening to stations.

All presented radio stations are produced independently.

Capabilities
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Digital Audio, Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Online Radio Free
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment
  • Key Differentiator
    Today 101.ru is a major entertainment portal, the main component of which remains online radio. More than 150 music radio stations programmed by a professional editorial board, the latest news from the world of cinema and music, interviews with show business stars, new video clips and much more attract an audience of 25-35 years old young people with an active lifestyle, positive attitude and passion to the portal. . Portal 101.ru as an advertising resource has several advantages. Creating a personal radio for your brand is one of them. This is an exclusive opportunity to create a clear associative series, fill with bright images the idea of ??the advertised product, arouse emotions. After all, the more we manage to identify the brand with the personal preferences of the consumer, the deeper he feels ownership of the brand. Such non-standard finds, coupled with traditional forms of advertising, which include placing banners, branding pages, video advertising, allow our customers to get the maximum benefits from online advertising.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 16606 Global Rank
  • 1152
    Russia
  • 5.81 M Estimated Visits
Traffic Sources
  • Direct
    68.02%
  • Search
    24.72%
  • Mail
    3.49%
  • Social
    2.47%
  • Referrals
    1.30%
  • Display
    0.01%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 8,683
5,025
Russia Rank 950
692
Russia Page Views 43.5%
7.3%
Top Countries
Top Categories
  • Новости и СМИ/Радио
  • Радио/Интернет
Web Tags

Ads

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Yandex
A tool for placing targeted ads on pages and Yandex sites participating in its Ad Network.
Google Adsense
A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.
Yadro BannerHost
Russian based banner advertising support system.
ADFOX
Russian based ad serving and campaign analysis platform.
DoubleClick Bid Manager
Programmatic buying platform.
Google Adsense Asynchr...
Fully asynchronous version of the AdSense ad code.
SMI2
Russian based content distribution to Runet.
PHP Ads
Open source ad serving software is used by more websites than any other, worldwide. Links point to its usage on The website although this may not be correct due to vague identifiers
Ads.txt
A public record of Authorized Digital Sellers for a website.
Google Reseller
The website owner has authorized another entity to control Google ads on this site.
Between Digital
Russian based ad system.
IponWeb BidSwitch
BidSwitch facilitates both Supply and Demand technology partners to efficiently and transparently connect, trade and manage multiple RTB partners.
Criteo
Behavioural targeting for e-commerce customers.
Criteo Publisher Marke...
Marketplace ads from Criteo.
Google AdSense Integrator
Google Adsense account is linked with Google Analytics account.
Instreamatic
Ad exchange for voice-activated advertising.
RubiconProject Reseller
The website owner has authorized another entity to control RubiconProject ads on this site.
Adform Reseller
The website owner has authorized another entity to control Adform ads on this site.
Between Digital Reseller
Website is a reseller publisher for Between Digital ad content
FreeWheel Reseller
The website owner has authorized another entity to control FreeWheel ads on this site.
SmartAdServer Reseller
The website owner has authorized another entity to control SmartAdServer ads on this site.
ContextWeb Reseller
The website owner has authorized another entity to control ContextWeb ads on this site.
PubMatic Reseller
The website owner has authorized another entity to control PubMatic ads on this site.
OpenX Reseller
The website owner has authorized another entity to control OpenX ads on this site.
Sovrn Reseller
The website owner has authorized another entity to control Sovrn ads on this site.
AppNexus Reseller
The website owner has authorized another entity to control AppNexus ads on this site.
GroundTruth Reseller
Website is a reseller publisher for GroundTruth ad content
DistrictM Reseller
The website owner has authorized another entity to control DistictM ads on this site.
Google Direct
Website is a direct publisher for Google ad content.
PubMatic Direct
Website is a direct publisher for PubMatic ad content.
Beachfront Reseller
The website owner has authorized another entity to control Beachfront ads on this site.
AOL Reseller
The website owner has authorized another entity to control AOL ads on this site.
SpringServe Reseller
The website owner has authorized another entity to control SpringServe ads on this site.
Google Remarketing
Google code specifically for remarketing/retargeting based advertising.
OTM
Programmatic ad platform from Russia.
Buzzoola
Buzzoola powers video ads no matter how big of a budget you have.

Cdn

Content Delivery Network
This page contains links that give the impression that some of the site contents are stored on a content delivery network.

Analytics

Yandex Metrika
A free Russian tool for increasing the conversion of the site. Watch for key performance site, analyze visitor behavior, evaluate the impact of advertising campaigns.
Rambler
Rambler's site rating system and counter from Russia.
Google Analytics
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Google Universal Analy...
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
Facebook Domain Insights
This website contains tracking information that allows admins to see Facebook Insights out of Facebook to this domain.
AT Internet
Real time top of the range web analytics for websites, mobile websites and intranets.
Global Site Tag
Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.
Dotomi
Dotomi applies Personalized Media practices to anonymous, user-level marketing programs.
Social Data
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
reseller
pub-9137401566193645
f08c47fec0942fa0
videonow.ru
direct
vn-4681
google.com
reseller
pub-6038027899573286
rubiconproject.com
reseller
15636
adform.com
reseller
1650
betweendigital.com
reseller
34557
freewheel.tv
reseller
841985
smartadserver.com
reseller
3410
contextweb.com
reseller
560288
89ff185a4c4e857c
pubmatic.com
reseller
156439
pubmatic.com
reseller
154037
Files
101.ru advertising reaches 5.81M visitors across desktop and mobile web, in countries such as Russia, Ukraine, United States. Pricing models they offer are CPM on channels such as DigitalAudio, Display, Email, Mobile, Social, Video Advertising on 101.ru will allow you to reach consumers in industries or verticals such as Entertainment.

They have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, 101.ru inventory partners include: google.com, videonow.ru, rubiconproject.com, adform.com, betweendigital.com, freewheel.tv, smartadserver.com, contextweb.com, pubmatic.com, openx.com, sovrn.com, appnexus.com, groundtruth.com, districtm.io, wmgroup.us, brightmountainmedia.com, beachfront.com, advertising.com, springserve.com, adriver.ru.

101.ru works with Advertising technology companies such as BlueKai, DemDex, AOL-Time Warner Online Advertising, Dstillery, AppNexus, Resonate Insights, Atlas, DoubleClick.Net, MarketGID, Yandex, Google Adsense, Yadro BannerHost, AdRiver, Integral Ad Science, MGID, Weborama, ADFOX, DoubleClick Bid Manager, Google Adsense Asynchronous, Openads/OpenX, Rocket Fuel, MADNETex, Segmento, AdLabs, SMI2, Exebid DCA, Tovarro, Media Innovation Group, Adhigh, GetIntent, Relap, PHP Ads, Adify, SpotXchange, Advertising.com, Adap.TV, Ads.txt, Google Reseller, Between Digital, IponWeb BidSwitch, Criteo, Criteo Publisher Marketplace, Google AdSense Integrator, Instreamatic, Adswizz, RubiconProject Reseller, Adform Reseller, Between Digital Reseller, FreeWheel Reseller, SmartAdServer Reseller, ContextWeb Reseller, PubMatic Reseller, OpenX Reseller, Sovrn Reseller, AppNexus Reseller, GroundTruth Reseller, DistrictM Reseller, Google Direct, PubMatic Direct, Beachfront Reseller, AOL Reseller, SpringServe Reseller, Google Remarketing, OTM, Buzzoola.
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