In June 2007, GPM Radio announced the launch of an Internet radio broadcasting portal based on the popular resource 101.RU, which in 1996 became the pioneer of Russian Internet streaming.

With the launch of the updated 101.RU portal in Russia, a new page has opened in the history of broadcasting and new media, a qualitatively new service in Runet, designed to satisfy the growing demands of the most demanding Web users.

For the first time in the history of domestic broadcasting and web-streaming on the Internet, professional radio stations independent of the offline product, designed exclusively for listening to the Internet, appeared.

Portal 101.RU is a real virtual radio city in which any visitor can find a station to his taste. Each of more than a hundred stations is its own microcosm, with constantly updated content, a rotation system, and informational content of the surrounding virtual space. The content created by the creative team of “GPM Radio” is universal and is designed for mass domestic and foreign consumers. According to statistics, half of the 101.RU students live abroad.

The portal’s specifics also include the fact that there are author's stations unique to the Web, which are created with the participation and support of cult figures of Russian music. The author station of maestro Vladimir Spivakov, the station of Alla Pugacheva, and the special station “Time Machine” operate on 101.RU.

GPM Radio stations on the portal 101.RU can be listened to in the quality standard of 128 kb / s. There is currently no fee for listening to stations.

All presented radio stations are produced independently.

  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Digital Audio, Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Online Radio Free
  • Self / Managed Service:
    Managed Service
  • Industries
  • Key Differentiator
    Today 101.ru is a major entertainment portal, the main component of which remains online radio. More than 150 music radio stations programmed by a professional editorial board, the latest news from the world of cinema and music, interviews with show business stars, new video clips and much more attract an audience of 25-35 years old young people with an active lifestyle, positive attitude and passion to the portal. . Portal 101.ru as an advertising resource has several advantages. Creating a personal radio for your brand is one of them. This is an exclusive opportunity to create a clear associative series, fill with bright images the idea of ??the advertised product, arouse emotions. After all, the more we manage to identify the brand with the personal preferences of the consumer, the deeper he feels ownership of the brand. Such non-standard finds, coupled with traditional forms of advertising, which include placing banners, branding pages, video advertising, allow our customers to get the maximum benefits from online advertising.
Site Traffic
  • 16606 Global Rank
  • 1152
  • 5.81 M Estimated Visits
Traffic Sources
  • Direct
  • Search
  • Mail
  • Social
  • Referrals
  • Display
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 8,683
Russia Rank 950
Russia Page Views 43.5%
Top Countries
Top Categories
  • Новости и СМИ/Радио
  • Радио/Интернет
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101.ru advertising reaches 5.81M visitors across desktop and mobile web, in countries such as Russia, Ukraine, United States. Pricing models they offer are CPM on channels such as DigitalAudio, Display, Email, Mobile, Social, Video Advertising on 101.ru will allow you to reach consumers in industries or verticals such as Entertainment.

They have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, 101.ru inventory partners include: google.com, videonow.ru, rubiconproject.com, adform.com, betweendigital.com, freewheel.tv, smartadserver.com, contextweb.com, pubmatic.com, openx.com, sovrn.com, appnexus.com, groundtruth.com, districtm.io, wmgroup.us, brightmountainmedia.com, beachfront.com, advertising.com, springserve.com, adriver.ru.

101.ru works with Advertising technology companies such as BlueKai, DemDex, AOL-Time Warner Online Advertising, Dstillery, AppNexus, Resonate Insights, Atlas, DoubleClick.Net, MarketGID, Yandex, Google Adsense, Yadro BannerHost, AdRiver, Integral Ad Science, MGID, Weborama, ADFOX, DoubleClick Bid Manager, Google Adsense Asynchronous, Openads/OpenX, Rocket Fuel, MADNETex, Segmento, AdLabs, SMI2, Exebid DCA, Tovarro, Media Innovation Group, Adhigh, GetIntent, Relap, PHP Ads, Adify, SpotXchange, Advertising.com, Adap.TV, Ads.txt, Google Reseller, Between Digital, IponWeb BidSwitch, Criteo, Criteo Publisher Marketplace, Google AdSense Integrator, Instreamatic, Adswizz, RubiconProject Reseller, Adform Reseller, Between Digital Reseller, FreeWheel Reseller, SmartAdServer Reseller, ContextWeb Reseller, PubMatic Reseller, OpenX Reseller, Sovrn Reseller, AppNexus Reseller, GroundTruth Reseller, DistrictM Reseller, Google Direct, PubMatic Direct, Beachfront Reseller, AOL Reseller, SpringServe Reseller, Google Remarketing, OTM, Buzzoola.